Manager- Digital Marketing

$65,000 - $80,000/Yr

Punch Bowl Social - Dallas, TX

Full-time - Mid Level

Hybrid - Dallas, TX

Food Services and Drinking Places

About the position

Punch Bowl Social is seeking a Digital Marketing Manager to lead and execute our digital strategy, manage campaigns, and oversee agency relationships. This role emphasizes long-term planning, focusing on executing a six-month strategy that aligns with business goals and drives results.

Responsibilities

• Develop and implement a comprehensive six-month digital marketing plan across all channels (social media, email, website, etc.).
• Manage the digital channel calendar, ensuring on-time and aligned campaign execution.
• Optimize the digital marketing budget for maximum ROI, ensuring efficient spending across all digital platforms.
• Work closely with advertising and social media agencies to execute campaigns that meet brand standards and goals.
• Manage influencer partnerships through agency coordination, ensuring they align with brand values and resonate with the audience.
• Collaborate with graphic designers to guide and optimize content for each digital platform.
• Perform content creation and copywriting as needed to support the execution of digital marketing efforts.
• Track, analyze, and report on digital performance, leveraging insights to improve strategies.
• Stay current with digital marketing trends to ensure Punch Bowl Social remains innovative and competitive.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of experience in digital marketing, including agency management, budget oversight, and paid media.
• Proven track record of planning for digital channel strategy and generating measurable results.
• Experience with Klaviyo, Mail Chimp, Canva, Dropbox, Later, Asana, Sanity, Shopify or other comparable tools is required.
• Strong project management skills with the ability to plan and execute strategies with at least a six-month lead time.
• Detail-oriented, with the ability to manage the moving parts of a digital marketing plan, including budget management, communication with stakeholders, and performance tracking.
• A passion for content creation and collaboration, especially within the entertainment or hospitality industry.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid Time Off
• Voluntary benefits - LifeLock Protection, Pet Insurance, Accident and Critical Illness offerings