Manager, Digital Marketing

Disney - Burbank, CA

Full-time - Mid Level

Burbank, CA

Motion Picture and Sound Recording Industries

About the position

The Manager, Digital Marketing at The Walt Disney Studios will play a pivotal role in shaping the social editorial strategy and campaign development for the Disney Bundle and associated business initiatives. This position is designed for a creative individual who thrives in a collaborative environment and is passionate about storytelling through various digital platforms. The successful candidate will be responsible for overseeing the development of a comprehensive social strategy that encompasses messaging, engagement tactics, and content performance. This role will require close collaboration with editorial managers to ensure efficient programming of the overall calendar, integrating both organic and paid content for the Disney and Disney+ social channels across platforms such as Instagram, Twitter, Facebook, and TikTok. In addition to strategic oversight, the Manager will engage in project management, ensuring that assigned projects dedicated to engaging the core Disney fandom are executed effectively. This includes collaborating with loyalty and fan engagement programs across the enterprise. The role will also involve content development and execution, utilizing extensive knowledge of Disney's brand and franchises to create visually stunning social content and campaigns. The Manager will work with cross-functional teams to identify creative solutions that support marketing and promotional needs for key priorities. The position will also focus on paid social media campaigns, executing strategies for Disney+ and Disney Bundle campaigns in collaboration with the Media team. The Manager will translate creative and marketing strategy briefs into effective digital campaign strategies, leveraging in-depth knowledge of social platform targeting capabilities. They will contribute to the development of the paid social strategy, focusing on messaging, engagement, and fan community preferences. As a leader within the team, the Manager will foster a work culture that values inclusivity, collaboration, creativity, and problem-solving. They will manage a direct report and serve as an internal lead for professionals at various career stages, providing mentorship and guidance. The role will also involve participating in professional development workshops and maintaining documentation of workload and resource needs to proactively address bandwidth concerns. Overall, this position is crucial for driving growth and enhancing the Disney brand's presence across digital platforms.

Responsibilities

• Oversee the development of a comprehensive social strategy encompassing messaging, engagement tactics, and content performance.
• Liaise with editorial managers to ensure efficient programming of the overall calendar; manage integration of organic and paid beats for Bundle into the overall calendar for Disney and Disney+ social channels.
• Manage assigned projects dedicated to engaging the core Disney fandom, collaborating with loyalty and fan engagement programs across the enterprise.
• Utilize extensive Disney Brand and Franchise knowledge to ideate and execute compelling and visually stunning social content and campaigns.
• Collaborate with cross-functional teams to identify creative solutions supporting marketing and promotional needs for key priorities.
• Collaborate with team managers, specialists, and coordinators to program across all social media platforms.
• Identify new products and emerging trends to engage existing and new audiences for Disney & Disney+.
• Lead exploration and expansion into new and emerging platforms, ensuring best-in-class fan engagement campaigns and community management tactics.
• Execute paid social media campaigns for Disney+ Brand and Disney Bundle campaigns in collaboration with the Media team.
• Translate creative and marketing strategy briefs into effective digital campaign strategies.
• Advise on optimizing posting for both paid and organic content, considering functionalities associated with social campaigns.
• Contribute to the development of the paid social strategy, focusing on messaging, engagement, and fan community preferences.
• Broaden Disney+ and Bundle audiences through compelling creative executions.
• Lead the planning, review, and approval process across various campaign areas.
• Participate and collate highlights in FY kick-off calls with digital campaign pod to ensure scoping of asks across Disney+ Brand and Disney Bundle Marketing.
• Collaborate on quarterly & monthly priorities by brand with Digital Campaign Planning counterparts.
• Draft assigned Editorial Strategy briefs for all Bundle related campaigns.
• Lead Campaign Creative concepting as directed by team leader.
• Generate and deliver Strategy Briefs as rolling assignments, ensuring a comprehensive and dynamic approach to social campaign planning.
• Spearhead social campaign Planning activities in collaboration with digital campaign pod, from brainstorming sessions to mapping out posts, optimizing content for maximum impact.
• Act as the key contact and partner for Campaign Planning Leads based on campaign assignments, driving seamless collaboration and execution.
• Stay informed about market performance and share brand best practices.
• Align social editorial campaign strategy with campaign strategy lead, ensuring seamless integration.
• Identify opportunities for workflow refinements, streamlining processes and enhancing collaboration with key stakeholders.
• Coordinate daily with various lines of business on cross-company social media marketing initiatives.
• Lead internal and external partner relationships.
• Work across all divisions to identify and maximize synergy opportunities, aligning strategies with Disney+ and Bundle social's creative vision.
• Collaborate with digital teams across The Walt Disney Company, synchronizing tentpole beats, and amplifying brand initiatives.
• Participate in refining systems and operations for the Social Team.
• Foster a work culture that values inclusivity, collaboration, creativity, and problem-solving.
• Manage a direct report and serve as an internal lead for professionals, ranging from experienced to early-career individuals.
• Participate in quarterly planning and professional development workshops to enhance skills and growth.
• Maintain documentation of incremental workload and resource needs to proactively address bandwidth concerns.
• Frame and contribute to project team meetings, establish agendas, and provide strategic recommendations to drive growth.

Requirements

• Minimum 5+ years of experience in social/digital marketing, ideally working in a big brand setting.
• Outstanding project management, communication, and organizational skills.
• Top of the line passion, appreciation, and knowledge of Disney and Disney+ brands, films, characters, shorts, TV series, and Disney Parks presence.
• Invested in developing creative, social-first ideas that drive meaningful cultural impact and resonance with fans.
• Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
• Superior knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube) and native products, plus invested interest in exploring new spaces.
• Up to date with the latest trends and platform updates.

Nice-to-haves

• Experience with influencer marketing and partnerships.
• Familiarity with analytics tools to measure campaign performance.
• Knowledge of SEO and content marketing strategies.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid holidays and vacation time.
• Professional development opportunities.
• Flexible scheduling options.