Manager, Digital Marketing

$85,000 - $90,000/Yr

AAA - Portland, OR

Full-time - Mid Level

Portland, OR

Administrative and Support Services

About the position

The Digital Marketing Manager at AAA Oregon/Idaho is responsible for enhancing user experiences on the organization's digital platforms. This role involves collaboration with the marketing team and other departments to optimize digital interactions that support sales and lead generation goals. The position is full-time and based in the company's Portland headquarters.

Responsibilities

• Deploy effective user experiences on member-facing digital platforms.
• Collaborate with the marketing team and other business lines to optimize digital experiences.
• Support sales and lead generation goals through digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or equivalent experience.
• 5-7 years of prior digital marketing work experience.
• Strong verbal and written communication skills in English.
• Strong organizational skills and ability to manage multiple tasks.

Nice-to-haves

• Knowledge of Salesforce Marketing Cloud or similar ESP.
• Experience with WordPress and website analytics platforms like Adobe Analytics.
• Familiarity with Facebook tools and analytics.
• Knowledge of database management tools and Qualtrics.
• Understanding of SEO best practices and tools.

Benefits

• Support for professional growth and development.
• Work-life balance with emphasis on family time and personal well-being.