Essex Property Trust - Irvine, CA
posted 2 months ago
The Digital Marketing Manager position exists to enhance and optimize the company's digital presence, primarily through the effective management of the website and digital campaigns. The role's primary responsibilities include monitoring and improving website performance, ensuring content alignment with brand and business objectives, implementing SEO best practices, and enhancing the customer journey across digital touchpoints. This work is crucial in driving lead generation, improving user experience, and contributing to the overall marketing strategy, ensuring the company remains competitive in the digital landscape. Please note that this job position entails in-person office requirements for a minimum of 3 days per week: Mondays, Tuesdays, and Wednesdays, located at Essex's corporate offices in Irvine, Woodland Hills, San Mateo, and Bellevue. In this role, you will administer the Sitecore CMS for ongoing website updates and maintenance, including the cross-training of teams. You will monitor website performance metrics, troubleshoot technical issues promptly, and create SOPs and cross-training resources for team members. Regularly updating website content to ensure it is current, accurate, and engaging will be part of your responsibilities. You will work with internal teams to develop and post new content, including multimedia content, blog posts, and other resources. Ensuring website compliance with industry standards, legal requirements, and accessibility guidelines will also be essential. You will implement SEO best practices, conduct keyword research, and optimize website navigation and layout to improve visibility, search rankings, and user experience. Overseeing the website development roadmap, managing marketing projects, and balancing priorities to support acquisitions and new developments will be key aspects of your role. Additionally, you will optimize the customer journey and user experience across digital touchpoints, using data and feedback to increase engagement, conversion rates, and retention. Developing and implementing strategies to nurture leads and retain customers through effective digital interactions will be crucial to your success in this position.