Manager, Digital Marketing

$88,000 - $110,000/Yr

Essex Property Trust - Irvine, CA

Full-time - Mid Level

Irvine, CA

Funds, Trusts, and Other Financial Vehicles

About the position

The Digital Marketing Manager position at Essex Property Trust is designed to enhance and optimize the company's digital presence through effective website management and digital campaigns. This role focuses on improving website performance, ensuring content aligns with brand objectives, implementing SEO best practices, and enhancing the customer journey across digital platforms. The manager will play a crucial role in driving lead generation and improving user experience, contributing to the overall marketing strategy to maintain competitiveness in the digital landscape.

Responsibilities

• Effectively communicate findings and recommendations to stakeholders through executive-level presentations.
• Lead collaboration with marketing and IT teams to align digital strategies, including website development and roadmap execution.
• Manage marketing budgets, review and partner with external vendors, and stay informed on industry trends and best practices.
• Administer the Sitecore CMS for ongoing website updates and maintenance, including cross-training of teams.
• Monitor website performance metrics, troubleshoot technical issues, and create SOPs for team members.
• Regularly update website content to ensure it is current, accurate, and engaging.
• Implement SEO best practices, conduct keyword research, and optimize website navigation and layout.
• Optimize the customer journey and user experience across digital touchpoints using data and feedback.
• Collaborate with web development to design, create, and optimize landing pages.
• Generate detailed performance reports for advertising performance, including PPC and ILS campaigns.

Requirements

• Bachelor's degree in marketing, computer science, or a related field.
• 5-7 years of experience in website management and development within a related industry or multi-location enterprise organization.
• Expert knowledge of Content Management Systems, particularly Sitecore.
• High proficiency in HTML, XHTML, CSS design, and cross-browser compatibility.
• Strong knowledge of SEO and applied tactical strategies to enhance organic traffic.
• Proficiency in creating website design layouts using FIGMA and Adobe Suite.
• 2-5 years of experience managing third-party vendors and leading project teams.
• 2-5 years of direct report management experience preferred.

Nice-to-haves

• Master's or advanced degree in a relevant discipline.
• Experience in multifamily and real estate sectors preferred.
• Certifications in Google Ads, Google Analytics, or relevant SEO tools.

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching