Manager, Digital Marketing

$50,000 - $70,000/Yr

Maya Chia - Mount Pleasant, SC

Full-time - Mid Level

Remote - Mount Pleasant, SC

Chemical Manufacturing

About the position

The Digital Marketing Manager at Maya Chia will serve as a strategic collaborator with the CEO, responsible for setting and executing an integrated digital marketing strategy for the brand. This role requires a proactive and detail-oriented individual who can provide high-level strategic thinking, set up and execute campaigns, and manage a team, including external vendors. The ideal candidate will have a deep understanding of the beauty and wellness industry, particularly regarding skin and hair care.

Responsibilities

• Set Digital Marketing Strategy including forecasting, budget management, and determining KPIs to drive revenue growth, customer loyalty, and customer acquisition.
• Design marketing initiatives, brand partnerships, and brand awareness campaigns to achieve strategic priorities.
• Manage day-to-day execution of digital marketing and growth activities.
• Execute and scale Paid Social and Search strategies on platforms such as Pinterest, TikTok, Facebook, Instagram, and Google.
• Develop, implement, and manage email and SMS growth strategies, including automations and campaigns.
• Co-lead B2B communications with the C-suite to ensure effective brand representation across key retailers.
• Manage all brand and press communication strategies, including influencer and press outreach, seeding, partnerships, and organic social placements.
• Manage all eCommerce activities, including merchandising, on-page SEO optimizations, on-site conversion optimizations, and daily website maintenance.
• Oversee UX/UI and web design efforts for eCommerce success; utilize web traffic analytics and heat map technologies to optimize website checkout conversion processes.
• Collaborate closely with the C-suite on product launch strategies and positioning; conduct competitor market share research and analysis, and develop ongoing marketing funnel strategies for successful launches.
• Provide creative direction in packaging development, branding, and maintaining the overall brand image.
• Mentor and guide junior staff, fostering a collaborative and high-performing work environment.
• Assist in talent acquisition and development.
• Promote a culture of continuous improvement and innovation.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 3-5 years of experience in a digital marketing role, preferably within the beauty, wellness, or consumer goods industry.
• Experience working across marketing channels (paid media, social, affiliate).
• Familiarity with CRM & loyalty strategies.
• Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships.
• Strong understanding of the skin and haircare market, including trends, challenges, and opportunities.
• Exceptional communication, interpersonal, and leadership skills.
• Highly organized, detail-oriented, and capable of handling multiple tasks.
• Comfortable operating independently in a fast-paced, dynamic environment of changing priorities.
• Proficiency in project management and retail software such as Shopify, Quickbooks, Asana, Slack, and Adobe Illustrator.

Nice-to-haves

• Experience in adjacent industries like apparel, cosmetics, or other luxury consumer products.
• Experience in project management and retail software such as Shopify, Quickbooks, Asana, Slack, and Adobe Illustrator.

Benefits

• Work from home options available
• Opportunities for professional growth including a promotion path to more senior roles
• Collaborative and inclusive work environment
• Commitment to fostering a culture of excellence