Cable - Englewood, CO
posted about 2 months ago
As the Manager of Digital Marketing at Comcast, you will be responsible for leveraging various digital channels to promote Effectv, ensuring that our digital marketing strategies are effectively implemented to drive engagement and lead generation. This role encompasses a wide range of digital media, including search engines, content creation, and website optimization, aimed at increasing qualified visitors and enhancing user engagement on our Effectv website. You will be tasked with managing a team, providing subject matter guidance, and developing processes to improve departmental efficiencies while assisting in budget development and management. In this position, you will own key personalization strategies within the digital customer lifecycle experience, from off-site media to on-site interactions for strategic audience segments. You will define and socialize a strategic roadmap, ensuring buy-in from multiple stakeholders. Your role will also involve providing recommendations for content development aligned with search engine optimization goals, conducting keyword research, and producing comprehensive technical SEO analyses to create actionable optimization roadmaps. You will collaborate closely with the Paid Media Manager to develop and execute the marketing plan for the paid search program, ensuring that key performance indicators such as click-through rates, leads, and conversions are met. Additionally, you will oversee the digital marketing strategy for the website, develop relevant content, and create tactics to optimize the online experience. Your responsibilities will include gathering and analyzing marketing performance data from digital and paid media channels to inform strategic decisions, conceptualizing new content for lead capture, and auditing existing digital content for continuous improvement. As a leader, you will manage and mentor your team, ensuring that they consistently exercise independent judgment and discretion in significant matters. You will be expected to maintain regular attendance, with the flexibility to work nights and weekends as necessary. This role is pivotal in driving Comcast's digital marketing efforts and requires a proactive approach to problem-solving and strategy development.