Learfield Img College - Wardsville, MO
posted 2 months ago
The Digital Advertising Manager at Learfield IMG College plays a pivotal role within the operations team, leading the Digital Marketing team to ensure the successful fulfillment, reporting, and analysis of marketing campaigns. This position is responsible for defining objectives, setting priorities, and establishing deadlines to meet both short-term and long-term goals. The Digital Advertising Manager is tasked with overseeing the success of each team member, ensuring that the digital marketing function is managed effectively through complex projects and initiatives. In this role, the manager will develop, execute, and lead the digital marketing strategy, particularly focusing on internal communication plans. Building and maintaining advanced stakeholder relationships is crucial, as the manager will serve as an experienced advisor to the marketing team, leadership, and clients on various digital marketing strategy topics. Participation in cross-functional meetings is expected, where the manager will provide specialized insights into digital advertising. The Digital Advertising Manager will also lead the team in ideation sessions aimed at increasing client brand awareness and engagement across multiple marketing platforms. Responsibilities include developing marketing collateral such as case studies, proposals, and RFP responses, as well as conducting market research to identify current trends and opportunities for expansion. The manager will actively share insights on campaign performance and serve as a resource for both internal teams and clients regarding digital marketing strategies. Additionally, the role involves copywriting, web design, and maintenance for various projects, managing social media and digital marketing campaigns, and developing performance reports to track campaign effectiveness.