Manager - Digital Marketing

Foley Entertainment Group - Las Vegas, NV

Part-time - Mid Level

Las Vegas, NV

About the position

The Digital Marketing Manager at Foley Entertainment Group will lead the digital marketing and advertising efforts for the organization's portfolio, which includes the Vegas Golden Knights. This role is responsible for the strategy, implementation, analysis, and optimization of email marketing and digital advertising campaigns across various platforms. The position requires collaboration with multiple teams and external stakeholders to achieve organizational goals while maintaining a positive and professional demeanor.

Responsibilities

• Build, test and deploy email marketing campaigns to customized audience segments.
• Monitor email marketing campaign and delivery performance to ensure optimal campaign effectiveness.
• Use performance data to create strategic, cross-channel content delivery and optimization plans.
• Build, run and analyze paid digital advertising campaigns across social, search, display, video platforms and emerging technologies.
• Conduct a variety of A/B tests within email, social and video campaigns to uncover useful insights that contribute to department and organization goals.
• Curate all content and copywriting for digital advertising efforts.
• Custom audience development and management.
• Collaborate with agency partners on strategies, deployment, tracking and analyzing.
• Lead Distribution for all Digital-lead generation campaigns.
• Serve as a liaison with external stakeholders who manage marketing tools.
• Create web forms with marketing automation tools & web tools to generate leads and orders for Groups, Season Ticket Sales, Retention as well as contest and sweepstakes.
• Work with Ticket Sales to create and deliver email communication.

Requirements

• Experience with CRM, HTML, marketing automation, and ticketing platforms.
• Knowledge of advertising services including Google Ads, Meta, YouTube, Tik Tok, Twitter, Snapchat, etc.
• Knowledge of platform-specific algorithms, best practices, and audience creation and management tools.
• Knowledge of privacy laws and audience engagement rules and regulations.
• Ability to analyze platform-specific reports and use insights to inform week-over-week performance plan.
• Ability to analyze cross-platform audience insights and provide recommendations to various departments.
• Experience with Microsoft: Word, Excel, PowerPoint.
• Ability to establish and maintain effective working relationships with peers, staff, clients and guests.
• Polished presentation skills, with keen attention to detail and an ability to resolve situations quickly and confidently.
• Experience developing and analyzing creative content and fan engagement concepts.
• Understanding of cross-platform tracking mechanisms and first-party data collection.
• Effective communication skills - written and verbal.
• Must be able to work flexible hours including evenings, weekends, and holidays.

Nice-to-haves

• Experience managing email campaigns through Eloqua.