Manager - Digital Media

MFS Investment Management - Boston, MA

Full-time - Manager

Hybrid - Boston, MA

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

As the Manager of Digital Media at MFS, you will be responsible for developing and executing a comprehensive paid media strategy across various digital platforms. This role requires a strategic thinker with a deep understanding of digital advertising, data analytics, and performance optimization, aimed at driving successful campaigns and achieving measurable results.

Responsibilities

• Influence, implement, and support a comprehensive paid media strategy that aligns with company goals and targets, including PPC, display advertising, social media ads, and programmatic buying.
• Oversee the planning, execution, and optimization of paid media campaigns to maximize ROI and drive growth, managing budgets and setting key performance indicators (KPIs).
• Lead, mentor, and develop paid media specialists, ensuring continuous improvement and knowledge sharing within the team.
• Utilize data analytics tools to monitor and analyze campaign performance, providing insights and actionable recommendations to stakeholders.
• Create detailed reports to communicate campaign success and areas for improvement.
• Work closely with other departments such as marketing, creative services, analytics, and .com teams to ensure cohesive messaging and delivery across all paid media efforts.
• Manage multiple global projects simultaneously while meeting deadlines and maintaining quality standards.
• Manage relationships with external partners, agencies, and platforms to ensure optimal performance and support for paid media initiatives.
• Stay up-to-date with the latest trends and technologies in digital advertising, continuously seeking opportunities for innovation and improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• 6-8+ years of experience in digital marketing with a focus on paid media.
• Proven track record of managing large-scale, successful paid media campaigns.
• Strong analytical skills and experience with tools such as Google Analytics, AdWords, and other performance measurement platforms.
• Excellent leadership and team management abilities.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Creative thinker with a passion for staying ahead of industry trends and technologies.

Benefits

• Generous time-off provided including 'Responsible time off' for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time.
• Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave.
• Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions.
• Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more.
• Company-paid basic life insurance and short-term disability.
• 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs.