Manager, Digital Products

$97,760 - $114,400/Yr

Vaco - Orlando, FL

Full-time - Mid Level

Orlando, FL

Administrative and Support Services

About the position

The Digital Product Analytics Manager is responsible for driving the performance and optimization of digital products across websites and mobile applications. This role involves monitoring key performance indicators (KPIs) and making data-driven decisions to enhance user experiences. The manager will collaborate with various internal teams to track feature performance, support business case development for new projects, and optimize conversion paths to increase online reservations and sales.

Responsibilities

• Lead optimization strategy for digital products.
• Collaborate with internal teams (CRM, Application Performance, Product Management, and Consumer Insights) to ensure performance is accurately measured.
• Support business case development for new digital capital projects.
• Manage and improve tools like FullStory, Firebase, and AppDynamics to enhance conversion and engagement.
• Optimize conversion paths to increase online reservations, sales, and profitability.
• Report on UI performance and application health.
• Identify opportunities for product enhancements and contribute to the product roadmap.
• Define and suggest A/B tests to optimize consumer experience and conversion rates.
• Partner with marketing teams to assess product impact from campaigns.

Requirements

• BA/BS in Marketing, Business, Computer Science, or Engineering (or equivalent experience).
• 3-7 years of Digital Product Analytics experience.
• Strong knowledge of web design, usability, and Scrum application development.
• Proficient in Microsoft Suite, CMS, and project management tools like Jira and Basecamp.
• Experience analyzing clickstream data and customer behavior.
• Strong analytical, presentation, verbal, and written skills.
• Ability to work in a cross-functional environment and manage multiple responsibilities.