Manager Digital Products

Kforce - Orlando, FL

Full-time - Manager

Orlando, FL

Administrative and Support Services

About the position

The Manager Digital Products role at Kforce involves driving the measurement and analysis of digital product performance within the Digital Product Team. This position focuses on ensuring that websites and mobile applications meet key performance indicators (KPIs) through data-driven decision-making. The manager will collaborate with various teams to optimize digital products, gather benchmark data, and track the performance of new features to achieve intended results.

Responsibilities

• Map out and execute the optimization strategy for T+L Co. digital products
• Work closely with other internal teams including CRM, Application Performance, Product Management, and Consumer Insights to ensure proper reporting, NFR's, and alerts are set up to measure performance
• Support business case development for new digital capital projects
• Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated
• Manage and drive ongoing improvements to configurable tools such as FullStory, Firebase, and AppDynamics, focusing on optimizing conversion and engagement
• Understand and optimize conversion paths to increase online reservations, sales, and profit

Requirements

• Experience in a similar role or significant knowledge and abilities to perform the responsibilities listed
• Relevant education and/or training is considered a plus

Benefits

• Comprehensive benefits including medical/dental/vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k)
• Life, disability & ADD insurance
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on Service Contract Act projects