Manager, Digital Products

$110,240 - $124,800/Yr

Indotronix International Corporation - Orlando, FL

Full-time - Mid Level

Orlando, FL

Professional, Scientific, and Technical Services

About the position

The Digital Products Manager will play a crucial role in the Digital Product Team, focusing on the measurement and analysis of digital product performance. This position is responsible for ensuring that the company's websites and mobile applications effectively drive key performance indicators (KPIs) through data-driven decision-making. The manager will gather benchmark data to assess the performance of new features and track their effectiveness in achieving desired results. As a vital member of the team, the Digital Products Manager will collaborate closely with various stakeholders to iterate and refine features based on analytical insights, ultimately enhancing the user experience and driving business outcomes. The ideal candidate for this role is an entrepreneurial individual who thrives in a collaborative environment and possesses strong analytical skills. They will be proactive in transitioning from information gathering to analysis and action, often working alongside teams and leaders across multiple departments. The Digital Products Manager will be tasked with mapping out and executing optimization strategies for digital products, ensuring that performance metrics are accurately reported and monitored. This includes supporting business case development for new digital projects and managing ongoing improvements to the company's analytical tools. In addition to optimizing conversion paths to increase online reservations and sales, the manager will be accountable for reporting on the quality and performance of the user interface and application health. They will advocate for the company's websites by identifying product successes, failures, and opportunities for improvement. The role also involves influencing product enhancements and ensuring that new features align with broader marketing campaigns to create cohesive user experiences. The Digital Products Manager will suggest and define relevant A/B tests to maximize consumer engagement and conversion rates, partnering with marketing teams to assess the impact of various campaigns on product performance.

Responsibilities

• Map out and execute the optimization strategy for Company digital products.
• Work closely with other internal teams - including CRM, Application Performance, Product Management and consumer Insights - to ensure proper reporting, NFR's and alerts are set up to measure performance.
• Support Business case development for new digital capital projects.
• Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.
• Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement.
• Understand and optimize conversion paths with the goal of increasing online reservations, sales and profit.
• Accountable for reporting on the quality, UI performance and application health.
• Be the advocate for our websites - highlighting the product winners, losers and missed opportunities to the wider organization.
• Work with the Digital Product team to influence product enhancements to be added to the roadmap.
• Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.
• Suggest and define relevant AB tests to maximize consumer experience and conversion.
• Partner with Marketing teams to understand any campaigns to understand product impact.

Requirements

• BA/BS in Marketing, Business, Computer Science, or Engineering.
• 3-7 years of Digital Product Analytics experience.
• Strong knowledge of web design, usability and user testing.
• Strong understanding of Scrum application development.
• High level of day to day business acumen.
• Strong analytical skills.
• Demonstrated presentation, verbal and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills with ability to listen and contribute as a positive and solution oriented team player.
• Ability to think creatively and outside the box.
• Proven track record of driving change and implementing process improvement.
• Experience with Microsoft Suite.
• Experience with Content Management System (CMS).
• Experience using project management tools (Jira, Basecamp, VersionOne, etc.).
• Experience in mining clickstream data.
• Experience in analyzing customer behavior and feedback.
• 3-7 years digital merchandising/ecommerce/product marketing experience.
• 2-3 years of experience translating business strategy into actionable optimized experiences online.
• 2-3 years of experience in digital marketing or digital analytics.