Indotronix International Corporation - Orlando, FL
posted about 2 months ago
The Digital Products Manager will play a crucial role in the Digital Product Team, focusing on the measurement and analysis of digital product performance. This position is responsible for ensuring that the company's websites and mobile applications effectively drive key performance indicators (KPIs) through data-driven decision-making. The manager will gather benchmark data to assess the performance of new features and track their effectiveness in achieving desired results. As a vital member of the team, the Digital Products Manager will collaborate closely with various stakeholders to iterate and refine features based on analytical insights, ultimately enhancing the user experience and driving business outcomes. The ideal candidate for this role is an entrepreneurial individual who thrives in a collaborative environment and possesses strong analytical skills. They will be proactive in transitioning from information gathering to analysis and action, often working alongside teams and leaders across multiple departments. The Digital Products Manager will be tasked with mapping out and executing optimization strategies for digital products, ensuring that performance metrics are accurately reported and monitored. This includes supporting business case development for new digital projects and managing ongoing improvements to the company's analytical tools. In addition to optimizing conversion paths to increase online reservations and sales, the manager will be accountable for reporting on the quality and performance of the user interface and application health. They will advocate for the company's websites by identifying product successes, failures, and opportunities for improvement. The role also involves influencing product enhancements and ensuring that new features align with broader marketing campaigns to create cohesive user experiences. The Digital Products Manager will suggest and define relevant A/B tests to maximize consumer engagement and conversion rates, partnering with marketing teams to assess the impact of various campaigns on product performance.