Manager, Digital Shelf eCommerce Marketing

Conagra Brands - Chicago, IL

Full-time - Mid Level

Chicago, IL

Merchant Wholesalers, Nondurable Goods

About the position

As a manager on our eCommerce team, reporting to the senior director, you will play an important role in our efforts to accelerate eCommerce growth with retailers. You will help build eCommerce business and capabilities across the company, managing the implementation of eCommerce content across our customers and brand portfolio. Your responsibilities will include leading agency and vendor relationships to support content syndication strategies, improving digital shelf asset integrity, and optimizing eCommerce performance of marketing programs. Your impact will be significant as you deliver Net Sales for eCommerce while managing budgets and relationships with agencies and vendors. You will collaborate with Demand Sciences, Sales, and Brand teams to align eCommerce brand goals with content syndication strategies and plans, leveraging your understanding of brand, category, retailer dynamics, business plans, and KPIs. Additionally, you will foster the growth of retailer relationships through knowledge sharing, joint planning, and test-and-learn opportunities. You will manage internal processes and external vendors to ensure that we have updated digital product content and data attributes for all products across retailers. This includes managing relationships with syndication partners and platforms, building and implementing content development and syndication plans that demonstrate delivery against our goals, and supporting continuous improvement. Staying current on industry news, technologies, trends, and opportunities will be essential, as will piloting and implementing new technologies for eCommerce. You will also guide the development of eCommerce creative to ensure the experience is on-brand for acquisition, sales, and retention.

Responsibilities

• Deliver Net Sales for eCommerce and manage budgets and relationships with agencies and vendors.
• Collaborate with Demand Sciences, Sales, and Brand to align eCommerce brand goals to content syndication strategies and plans.
• Foster the growth of retailer relationships through knowledge sharing, joint planning, and test-and-learn opportunities.
• Manage internal processes and external vendors to ensure updated digital product content and data attributes for all products across retailers.
• Manage relationships with syndication partners and platforms.
• Build and implement content development and syndication plans that demonstrate delivery against our goals and support continuous improvement.
• Remain current on industry news, technologies, trends, and opportunities, piloting and implementing new technologies for eCommerce.
• Guide the development of eCommerce creative ensuring the experience is on-brand for acquisition, sales, and retention.

Requirements

• Bachelor's Degree required
• 5+ years experience in eCommerce, digital marketing, and technology.
• Experience with the Grocery eCommerce and marketing technology landscape.
• Experience with content management systems, product information management tools, and content syndication platforms (i.e. Salsify, Syndigo).
• Familiarity with digital shelf principles, analytics, and challenges.
• Experience managing budgets and external agency and vendor partners.
• Experience maintaining workflow across multiple retailers and categories simultaneously.
• Experience collaborating with multiple levels of team members, including C-Level, both internally and externally.
• Data-driven with the ability to connect dots between historical learning, data sets, and future opportunities.

Benefits

• Employee stock purchase plan
• Relocation assistance
• Health insurance
• Tuition reimbursement
• Paid time off
• Parental leave
• 401(k) matching
• Gym membership