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Life Technologies
posted about 2 months ago
About the position
The Manager, e-Business Marketing at Thermo Fisher Scientific is responsible for defining and creating strategic audiences for the Marketing organization across various channels. This role involves collaboration with multiple departments to enhance customer data strategies, optimize marketing databases, and oversee the integration of customer data platforms. The position emphasizes the importance of data health and compliance while managing audience development and acquisition strategies.
Responsibilities
- Define and create audiences for the Marketing organization across all addressable channels.
- Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners.
- Advise Marketing partners on new technologies for customer acquisition and audience development.
- Segment and optimize the marketing database using advanced analytics for campaign targeting.
- Champion 1st party data health through cleansing and optimization strategies.
- Lead 3rd party acquisition and augmentation strategy, ensuring legal alignment.
- Oversee customer data platform integration with cross-functional technologies.
- Manage data taxonomy, tagging, audience segment library, opt-outs, and compliance.
- Work with IT, eBusiness, Data Science, and Engineering to implement audience strategies.
- Manage and develop Data Steward roles, including onboarding and training.
Requirements
- Master's degree or foreign equivalent in Business Analytics, Business, or related field plus 3 years of experience in audience development or digital marketing.
- Alternatively, a Bachelor's degree or foreign equivalent in Business Analytics, Business, or related field plus 5 years of experience in audience development or digital marketing.
- Experience with digital marketing strategies and vendor engagements.
- Knowledge of audience personalization within the life sciences industry.
- Experience with contact acquisition collaboration with legal and privacy.
- Proficiency in Eloqua, Adobe Audience Manager, Adobe Analytics, and Adobe Target.
- Familiarity with Demandbase or similar Account Based Marketing tools.
- Experience with Tableau or Power BI, SQL, and Salesforce or similar CRM.
