Manager, e-Business Marketing

Thermo Fisher Scientific - Waltham, MA

Full-time - Manager

Remote - Waltham, MA

Computer and Electronic Product Manufacturing

About the position

The Manager, e-Business Marketing at Thermo Fisher Scientific is responsible for defining and creating strategic audiences for the Marketing organization across various channels. This role involves collaboration with multiple departments to enhance customer data strategies, optimize marketing databases, and oversee the integration of customer data platforms. The position emphasizes the importance of data health and compliance while managing audience development initiatives.

Responsibilities

• Define and create audiences for the Marketing organization across all addressable channels.
• Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners.
• Advise Marketing partners on new technologies for customer acquisition and audience development strategies.
• Segment and optimize the marketing database using advanced analytics for campaign targeting.
• Champion 1st party data health through cleansing and optimization strategies.
• Lead 3rd party acquisition and augmentation strategy, ensuring legal alignment.
• Oversee customer data platform integration with cross-functional technologies.
• Manage and develop Data Steward roles, including onboarding and training.

Requirements

• Master's degree or foreign equivalent in Business Analytics, Business, or related field plus 3 years of experience in audience development or related digital marketing experience.
• Bachelor's degree or foreign equivalent in Business Analytics, Business, or related field plus 5 years of experience in audience development or related digital marketing experience as an equivalent alternative.
• Experience in owning and implementing key digital marketing strategies.
• Experience in vendor engagements and contract negotiations.
• Knowledge of audience personalization within the life sciences industry.
• Experience with contact acquisition collaboration with legal and privacy.
• Familiarity with Eloqua, Adobe Audience Manager, Adobe Analytics, and Adobe Target.
• Experience with Demandbase or similar Account Based Marketing tools.
• Proficiency in Tableau or Power BI.
• Knowledge of SQL and Salesforce or similar CRM.