Manager, eCommerce & Growth Marketing

$95,000 - $115,000/Yr

Square Enix America - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

About the position

Square Enix is seeking a hands-on eCommerce Manager to oversee the site experience and growth marketing for their eStore. This role involves managing day-to-day operations, including site merchandising, content development, and product launches, while also driving sales and engagement through strategic management of the customer loyalty program and digital marketing campaigns.

Responsibilities

• Lead eStore digital marketing campaign strategy and management across loyalty and paid channels.
• Measure and report on digital campaign performance and loyalty program, providing strategic and actionable insights to drive growth.
• Develop and refine loyalty program structure, reward offers, email campaigns, automated flows, and on-site personalization.
• Oversee paid media ad development, testing, and analysis for performance optimization.
• Collaborate with the creative team to request assets and copy for digital channels and loyalty communications.
• Optimize customer acquisition across digital channels and loyalty.
• Partner with Marketing and Merchandising teams to implement compelling storytelling and product curation that drives consumer engagement, conversion, and revenue growth.
• Support Go-to-Market activations, including homepage refreshes, category and landing page creation, and product publication.
• Ensure on-site content follows SEO best practices to amplify customer acquisition efforts.
• Assist with site merchandising, including execution of promotions, banner updates, and navigation.
• Support inventory management tasks and related projects.
• Monitor site experience, optimizing products to ensure discoverability and increase conversion rate.
• Analyze, synthesize, and report on data from all digital platforms.
• Assist with A/B testing via the eStore and outside platforms.
• Collaborate with cross-functional teams for all on-site activity, ensuring execution against the marketing calendar.

Requirements

• 5 - 7 years of ecommerce experience, with 2 - 4 years of experience in growth marketing.
• Experience working with enterprise eStore platforms such as Big Commerce, Magento, Amazon Webstores, Shopify, etc.
• Solid background managing eCommerce platforms in all areas of operations.
• Strong experience with loyalty and email marketing campaigns, including consumer segmentation and data analysis.
• Strong analytical skills for report tracking and analysis using tools like Google Analytics.
• Knowledge of the videogame and entertainment industry preferred, but not required.
• Ability to influence through thought leadership and cross-functional collaboration.

Nice-to-haves

• Knowledge of the videogame and entertainment industry preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Paid time off
• 100% Medical, Dental, Vision coverage
• Wellness programs
• Generous leave including up to 25 days of PTO and 13 major holidays
• 401K auto enrollment and employer-match contribution
• Discounts on game titles and merchandise
• Referral bonus for new team members