Manager, E-Commerce

$118,800 - $178,200/Yr

California Physicians' Service - Oakland, CA

Full-time - Manager

Remote - Oakland, CA

Insurance Carriers and Related Activities

About the position

The E-Commerce Manager at Blue Shield of California will lead the Digital Sales team in driving membership growth and financial performance through digital health insurance sales channels. This role involves collaborating with various stakeholders, managing a team of product managers, and executing strategies for key acquisition websites. The position emphasizes leadership development, creative problem-solving, and continuous learning within a high-performing team environment.

Responsibilities

• Ensure key personas are identified, created, developed, and utilized effectively for multiple complex product areas.
• Exhibit natural and intuitive user empathy.
• Coach, define, analyze, and own KPIs across multiple complex products to determine experience success, failures, and next steps through iteration.
• Present KPI performance to stakeholders at the executive level.
• Conduct secondary market research and apply it toward product strategy.
• Effectively organize and lead brainstorming sessions.
• Define and deliver Blue Shield's B2C Digital Sales strategy across all Consumer lines of business and products with KPIs measured in financial performance and membership growth.
• Oversee the operations, maintenance, and enhancement of Blue Shield's B2C sales and marketing websites.
• Collaborate with stakeholders from Sales, Marketing, User Experience, Digital Content, and Enterprise Analytics organizations to drive sales through digital channels.
• Use industry and functional expertise to influence and expand Blue Shield's digital marketing and sales capabilities at the enterprise level.
• Work with IT partners to ensure relevant supporting platforms meet the needs of current and future website capabilities.
• Coach, mentor, and develop product owners on the team.

Requirements

• Bachelor's degree in Business, Finance, Economics, Public Health, Information Technology, or related field.
• At least 7 years of prior relevant experience, including 3 years of management experience.
• Experience using user analytics tools such as Adobe Customer Journey for tracking and reporting.
• Experience with A/B testing and User Testing as a regular practice.
• Experience managing full-time employees and supporting their product management education.
• Experience supporting integrated omni-channel marketing campaigns with measurable financial performance goals.
• Experience with health plan organizations or related environments is preferred.
• Experience with Adobe Experience Manager, Target, and Customer Journey Analytics.

Nice-to-haves

• Experience in the health insurance industry or related fields.
• Familiarity with complex consumer product areas.

Benefits

• Health insurance
• Work from home