Manager, Email Marketing

Bath & Body Works - Reynoldsburg, OH

Full-time - Mid Level

Reynoldsburg, OH

Health and Personal Care Retailers

About the position

The Manager of Email Marketing at Bath & Body Works is responsible for the strategy, execution, and performance of the daily U.S. email marketing program. This role involves planning messaging and segmentation strategies to drive traffic and demand, overseeing promotional accuracy, and contributing to channel enhancements. The manager will also support seasonal campaigns, product launches, and brand initiatives while leading a team to adapt to business needs and performance metrics.

Responsibilities

• Plan messaging and segmentation strategies for the daily email program to drive traffic and demand.
• Understand email planning documentation to prioritize messaging plans and recommend adjustments.
• Ingest planned and unplanned business changes and modify email plans accordingly.
• Find opportunities to enhance performance and support testing initiatives across the business.
• Participate in external vendor relationships and coordinate communications for marketing emails.
• Monitor competitor email programs to identify trends and messaging opportunities.
• Assist Senior Manager in theme planning and creative briefing.
• Guide and lead direct reports in email documentation and execution.

Requirements

• 5-7 years of marketing experience, with previous email experience preferred.
• Retail/e-commerce experience preferred.
• Ability to lead a team in a fast-paced environment and adapt to shifting priorities.
• Collaborative mindset with the ability to influence partners and build consensus.
• Comprehension of email marketing metrics to provide strategic direction.
• Knowledge of Salesforce Marketing Cloud or similar email platform.
• Proficiency in Excel, PowerPoint, SharePoint, and similar software.
• Bachelor's degree in Marketing or a related field, or equivalent experience.

Nice-to-haves

• Experience with wireframing and organizational skills.

Benefits

• No cost mental health and well-being program
• Health coverage with various plans
• Flexible and affordable saving programs
• Paid time off
• Merchandise discount