Manager, Email Marketing

About the position

As goop's Manager, Email Marketing, you will be responsible for leading and executing goop's email and SMS marketing strategy to drive retention, engagement, and revenue growth. This role will oversee customer journey mapping, segmentation strategies, and performance analysis to enhance the customer experience and maximize lifetime value. You will work cross-functionally with internal teams to align email and SMS initiatives with broader business objectives.

Responsibilities

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals and curated beauty, fashion, and wellness-driven initiatives.
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
• Partner with cross-functional teams, including Growth, E-commerce, Brand, Creative, Editorial, Buying, and Tech, to drive cohesive marketing strategies.
• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
• Manage external vendor relationships, including ESP and SMS partners, ensuring platforms are optimized for efficiency and effectiveness.
• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.

Requirements

• 5+ years of experience in email marketing, with a preference for backgrounds in beauty, fashion, or lifestyle brands.
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with personalization, customer journey building, and retention-driving strategies.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
• Experience with Klayvio and Attentive is a plus, as well as basic knowledge of HTML and CSS.

Benefits

• Generous health benefits package
• Fertility benefits
• Paid parental leave
• Paid company summer break ('goopcation')
• Generous goop discounts
• Special offers with brand partners
• Access to custom lifestyle resources and events
• Beautiful workspace in Santa Monica