Manager, Email Marketing

About the position

vineyard vines is seeking a Manager, Email Marketing to lead the strategy, execution, and optimization of our email marketing programs across both CRM (retention & lifecycle) and performance marketing (acquisition & conversion). This role is responsible for driving customer engagement, retention, and revenue growth through personalized, data-driven email campaigns that span the entire customer journey. The ideal candidate is both creative and analytical, with experience in segmentation, automation, A/B testing, and campaign optimization to maximize both customer lifetime value (LTV). This role is an exciting opportunity to shape and elevate the email marketing function at vineyard vines, driving both acquisition and retention through innovative and data-driven email strategies.

Responsibilities

• Develop and execute a comprehensive email marketing strategy that supports customer acquisition, engagement, and retention.
• Oversee all aspects of email marketing, including campaign development, segmentation, automation, A/B testing, and performance analysis.
• Manage the end-to-end email lifecycle, from welcome flows to re-engagement campaigns, ensuring seamless customer experiences.
• Partner with Performance Marketing to drive lead generation, conversion optimization, and customer acquisition through targeted email campaigns.
• Work closely with CRM to enhance personalization, retention, and loyalty strategies using behavioral and transactional data.
• Optimize email campaigns for lead generation, conversion, and customer acquisition, integrating email with paid media and digital marketing initiatives.
• Collaborate with Paid Media & Performance Marketing teams to align email strategies with paid channels (e.g., retargeting, lookalike audiences).
• Implement list growth strategies, including lead capture, email sign-up incentives, and customer referral programs.
• Develop personalized and automated email workflows for onboarding, post-purchase engagement, win-back, and reactivation.
• Utilize customer segmentation and predictive analytics to enhance personalization, targeting, and customer journey optimization.
• Leverage first-party data to create targeted, dynamic content that drives engagement and repeat purchases.
• Establish key performance indicators (KPIs) and regularly track open rates, CTR, conversion rates, unsubscribe rates, and revenue impact.
• Conduct A/B testing on subject lines, creative, offers, and send times to optimize performance.
• Partner with Analytics & Data Science teams to refine email attribution, customer segmentation, and reporting dashboards.
• Work closely with Creative, Merchandising, and Brand Marketing to develop compelling and on-brand email content.
• Collaborate with Technology & Web Development teams to enhance email deliverability, platform functionality, and customer experience.
• Partner with Customer Insights & Data Teams to refine targeting strategies and customer segmentation.

Requirements

• 5+ years of experience in email marketing, CRM, or performance marketing, preferably in e-commerce, retail, or lifestyle brands.
• Strong expertise in email automation platforms (Listrak, Klaviyo, Salesforce Marketing Cloud, Braze, or similar).
• Experience managing both retention (CRM) and performance-driven email campaigns.
• Deep understanding of customer segmentation, personalization, and lifecycle marketing.
• Experience utilizing customer data within a CDP.
• Proven ability to drive conversion, engagement, and revenue growth through email marketing strategies.
• Strong analytical skills with experience in email performance tracking, A/B testing, and reporting tools.
• Knowledge of deliverability best practices, CAN-SPAM compliance, and email authentication protocols.
• Experience integrating email marketing with paid media, SMS, and loyalty programs.
• Excellent project management and communication skills, with the ability to collaborate cross-functionally.

Benefits

• Flexible working hours and work from home days to accommodate your personal life.
• Generous employee discount.
• Competitive salary package.
• 401-K and commuter benefits.
• Paid-family leave, health savings, and flex spending accounts.
• Life & disability insurance.
• Onsite gym and health & financial wellness programs.
• 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar.