Manager, Email Marketing
WP Engine - Austin, TX
posted 7 days ago
About the position
WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine's innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. We are looking for a results-driven leader who has experience building and scaling our email marketing strategy. This role is pivotal to understanding our target audience, nurturing leads, driving engagement, and increasing revenue through strategic email campaigns for the full customer lifecycle. The ideal candidate is a data-informed marketer with a deep understanding of email best practices and a willingness to iteratively test in a B2B environment. This person will collaborate with cross-functional marketing teams to ensure email serves as an effective tool to engage, inform, and convert customers.
Responsibilities
- Create the overall email marketing strategy by having a deep understanding of our target segments and how to align their outreach to business objectives.
- Oversee the planning and optimization of all campaigns including email nurtures, newsletters, product launches, and promotions.
- Develop a deep understanding of customer behavior, demographic data, and engagement metrics to create personalized email journeys.
- Analyze campaign performance (open rates, CTRs, leads, revenue) and present actionable insights to stakeholders.
- Partner with content, design, marketing operations, and the integrative marketing teams to ensure all email programs are achieving broader marketing goals.
- Build and develop a team of email marketing specialists by creating a culture around being customer inspired and driving performance.
- Stay up-to-date on the latest tools, technologies, and trends to enhance our email marketing performance and scalability.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- 7+ years of experience in email marketing with 3+ years in a leadership role within a B2B technology company.
- Experience in email marketing platforms such as HubSpot, Marketo, Pardot, etc.
- Proven track record of developing successful email marketing strategies to drive measurable results.
- Hands-on experience with advanced segmentation and A/B testing.
- Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics).
- Project management skills with the ability to manage complex campaigns simultaneously.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Up-to-date knowledge of industry trends and emerging technologies.
Benefits
- Company Stock Options (Every employee is an owner in the company)
- Great Health Benefits (Medical, Dental, Vision, Life Insurance, Accident & Critical Illness)
- Fertility Benefits (IVF/Fertility drug coverage)
- HSA Company contribution $750 for employee / $1500 for family
- 401(k) with a 4% match
- Disability Insurance
- Paid Family and Caregiver's Leave
- Employee Assistance Program
- Generous Vacation Time (Who doesn't like time off)
- One-time $500 payment to set up your home office
- 4 Company Wellness Days a year
- 1 floating holiday
- $100 monthly wellness allowance to spend on what you want
- Free subscription to Calm
- Pet Insurance
- On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
