Manager, Enterprise Digital Marketing

$208,400 - $208,400/Yr

Adobe - Seattle, WA

Full-time - Mid Level

Seattle, WA

Publishing Industries

About the position

The position involves leading a dedicated team of B2B digital marketing professionals at Adobe to develop and execute high-impact digital media plans. The role focuses on utilizing various paid digital channels to effectively target key audiences, drive engagement, and generate demand. The successful candidate will be responsible for setting strategies, managing budgets, interpreting results, and adjusting tactics to meet business objectives, while also researching and implementing innovative B2B advertising approaches.

Responsibilities

• Lead and grow a dedicated team of B2B digital marketing professionals.
• Drive high-impact and cost-efficient digital media plans using paid digital channels.
• Set strategy, manage budget, and interpret results to drive business objectives.
• Research the latest innovations in B2B advertising and incorporate new strategies.
• Partner with the SEM team to develop a comprehensive media plan.
• Drive testing, reporting, optimization, and analysis on channel performance.
• Deliver clear and consistent communication with collaborators regarding strategy and performance.

Requirements

• In-depth understanding of ABM demand generation and digital marketing tactics.
• Deep understanding of the full funnel of advertising channels.
• Highly organized with the ability to prioritize multiple marketing programs.
• Experience with multi-touch attribution models and collaboration with analytics teams.
• Knowledge of testing and measurement practices to optimize ROI.
• Familiarity with media mix models and using MMX for strategic shifts.
• Extensive platform experience including paid social, display, CTV, PPC, and SEM.
• Highly analytical approach to implementing and analyzing campaigns.
• Demonstrated ability to lead digital marketing strategy and internal teams.
• 5-10 years' experience in digital marketing or demand generation.

Benefits

• Competitive salary range of $98,100 -- $208,400 annually based on location and experience.
• Short-term incentives in the form of sales commission plans for sales roles.
• Annual Incentive Plan (AIP) for non-sales roles.
• Potential eligibility for long-term incentives in the form of new hire equity awards.