Manager, Enterprise Digital Marketing

$208,400 - $208,400/Yr

Adobe - San Jose, CA

Full-time - Mid Level

San Jose, CA

Publishing Industries

About the position

The position involves leading a dedicated team of B2B digital marketing professionals at Adobe, focusing on driving high-impact and cost-efficient digital media plans. The role requires strategic oversight of paid digital channels to effectively target key audiences, enhance customer engagement, and generate demand. The successful candidate will manage budgets, interpret results, and adjust strategies to meet business objectives, while also researching and implementing innovative advertising approaches.

Responsibilities

• Lead and grow a dedicated team of B2B digital marketing professionals.
• Develop and execute high-impact digital media plans using paid digital channels.
• Set strategy, manage budget, and interpret results to drive business objectives.
• Research and incorporate the latest innovations in B2B advertising approaches.
• Partner with the SEM team to create a comprehensive media plan.
• Drive testing, reporting, optimization, and analysis on channel performance.
• Deliver clear and consistent communication with collaborators regarding strategy and performance.

Requirements

• In-depth understanding of ABM demand generation and digital marketing tactics.
• Deep understanding of the full funnel of advertising channels.
• Highly organized with the ability to prioritize multiple marketing programs.
• Experience with multi-touch attribution models and collaboration with analytics teams.
• Knowledge of testing and measurement practices for optimizing ROI.
• Familiarity with media mix models and strategic shifts using MMX.
• Extensive platform experience including paid social, display, CTV, PPC, and SEM.
• Highly analytical approach to implementing and analyzing campaigns.
• Demonstrated ability to lead digital marketing strategy and internal teams.
• 5-10 years' experience in digital marketing or demand generation.

Nice-to-haves

• Experience in Media Planning roles at an agency or in-house.
• Familiarity with dynamic ads and journey management strategies.

Benefits

• Competitive salary range of $98,100 to $208,400 annually based on location and experience.
• Short-term incentives in the form of sales commission plans for sales roles.
• Annual Incentive Plan (AIP) for non-sales roles.
• Potential eligibility for long-term incentives in the form of equity awards.