Manager, Enterprise Digital Marketing

$98,100 - $208,400/Yr

Adobe - San Jose, CA

Full-time - Manager

San Jose, CA

Publishing Industries

About the position

The Manager, Enterprise Digital Marketing at Adobe is responsible for leading a dedicated team of B2B digital marketing professionals to develop and execute high-impact digital media strategies. This role focuses on optimizing paid digital channels to effectively target key audiences, drive engagement, and generate demand. The manager will set strategic direction, manage budgets, and analyze results to ensure alignment with business objectives, while also researching and implementing innovative advertising approaches.

Responsibilities

• Lead and grow a dedicated team of B2B digital marketing professionals.
• Develop and execute high-impact and cost-efficient digital media plans.
• Utilize paid digital channels to target key audiences and drive engagement.
• Set strategy, manage budget, and interpret results to adjust strategy weekly.
• Research innovations in B2B advertising and incorporate new strategies.
• Partner with the SEM team to create a comprehensive media plan.
• Drive testing, reporting, optimization, and analysis on channel performance.
• Deliver clear communication with collaborators regarding strategy and performance.

Requirements

• In-depth understanding of ABM demand generation and digital marketing tactics.
• Deep understanding of the full funnel of advertising channels.
• Highly organized with the ability to prioritize multiple marketing programs.
• Experience with multi-touch attribution models and collaboration with analytics teams.
• Knowledge of testing and measurement practices for optimizing ROI.
• Familiarity with media mix models and strategic shifts using MMX.
• Extensive platform experience including paid social, display, CTV, PPC, and SEM.
• Highly analytical approach to implementing and analyzing campaigns.
• Demonstrated ability to lead digital marketing strategy and internal teams.
• 5-10 years' experience in digital marketing or demand generation.

Benefits

• Competitive salary range of $98,100 - $208,400 annually.
• Short-term incentives in the form of the Annual Incentive Plan (AIP).
• Potential eligibility for long-term incentives in the form of a new hire equity award.