Manager, Enterprise Growth Marketing

$80,000 - $100,000/Yr

Harry & David - Jericho, NY

Full-time - Mid Level

Jericho, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

1-800-Flowers.com is looking for a digital marketing professional with expertise in display and paid social media to enhance brand engagement and drive customer acquisition. The role involves creating customer-centric campaigns that cater to various stages of the buying journey, requiring strong analytical skills and the ability to manage multiple tasks while maintaining attention to detail.

Responsibilities

• Manage day to day strategy and operations for Paid Social, Programmatic, and Video campaigns.
• Help manage relationship with our agency and media partners to develop and execute marketing campaigns and strategies that generate positive ROAS.
• Analyze campaign and website performance to determine areas of opportunity and improvement.
• Ideate and implement tests to drive improvements in marketing and website efficiency.
• Work with creative team to guide creative direction for our display & paid social campaigns.
• Identify and test new partners/tactics/formats that will unlock new revenue stream.
• Develop strong relationships with key departments including IT, merchandising, finance, product management, legal, marketing, and corporate development.

Requirements

• 3-5 years of performance based digital marketing experience.
• Experience directly managing social and display campaigns; experience with video campaigns is a plus.
• Strong proficiency in marketing analytics and data-driven decision making.
• Moderate to advanced knowledge of Excel.
• Familiarity with developing, running, and analyzing A/B tests.

Nice-to-haves

• Knowledge of DCM, AdWords, Social tools, Google Analytics.
• Certification in AdWords.

Benefits

• Competitive salary based on experience and qualifications.