Manager, FP&A - Marketing and Digital

Party City - Woodcliff Lake, NJ

Full-time - Mid Level

Woodcliff Lake, NJ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Manager of Financial Planning & Analysis for Marketing and Digital at Party City will play a crucial role in shaping financial strategies and supporting decision-making processes that enhance marketing initiatives and digital transformation efforts. This position requires a strong analytical mindset, proficiency in financial modeling, and the ability to communicate complex financial concepts effectively to diverse audiences.

Responsibilities

• Develop and maintain financial models to evaluate marketing campaigns and digital initiatives.
• Prepare and present regular financial reports, including budget vs. actual analysis, forecasts, and key performance indicators (KPIs).
• Analyze trends and variances to provide actionable insights to senior management.
• Lead the annual budgeting process for the digital and marketing functions, ensuring alignment with overall business objectives.
• Collaborate with cross-functional teams to gather inputs and refine forecasts throughout the fiscal year.
• Establish and track metrics to measure the ROI of marketing programs and digital investments.
• Conduct post-campaign analyses to assess effectiveness and optimize future strategies.
• Support strategic planning initiatives by providing financial insights and scenario analysis for new marketing opportunities and digital transformation projects.
• Assist in identifying growth opportunities and cost-saving measures within the digital and marketing landscape.
• Partner with marketing and digital teams to understand their financial needs and provide guidance on budget management.
• Communicate financial insights and recommendations to non-financial stakeholders to support informed decision-making.
• Identify and implement process improvements to enhance the efficiency and accuracy of financial reporting and analysis.

Requirements

• Bachelor's degree in Finance, Accounting, Business Administration, or related field; MBA or relevant certification (CFA, CPA) preferred.
• 5+ years of experience in financial planning and analysis, with a focus on marketing or digital functions, preferably within a retail environment.
• Strong analytical skills with proficiency in financial modeling and data analysis tools (e.g., Excel, financial software).
• Excellent communication and presentation skills, with the ability to convey complex financial concepts to diverse audiences.
• Experience working with cross-functional teams and a collaborative mindset.

Nice-to-haves

• Knowledge of digital marketing metrics and analytics is a plus.