Manager, GLobal Brand Marketing (Product) - American Girl

$120,000 - $145,000/Yr

Mattel - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

Merchant Wholesalers, Durable Goods

About the position

The Marketing Manager at American Girl will play a pivotal role within the Global Brand Team (GBT), overseeing multiple product segments. This position is integral to the brand's strategy, serving as a bridge between various cross-functional partners, including design, development, finance, and commercial teams. The GBT is tasked with comprehensive product strategy, which encompasses line planning and P&L management. The Marketing Manager will collaborate closely with the Senior Manager and other teams to successfully launch American Girl products, focusing on product development, business strategy, and daily operations. In terms of business management, the Marketing Manager will be responsible for developing product strategies, positioning, consumer communication, and demand creation plans for key initiatives. This role requires synthesizing data analysis to meet financial goals and shape product strategies, including setting targets and high-level forecasting based on consumer insights. The Marketing Manager will also contribute to company-wide presentations for senior management and assist in achieving top and bottom-line results by managing product plans, cost savings, product improvements, and inventory management. The role also involves line planning and management, where the Marketing Manager will work closely with Product Design, Packaging, and Development teams to ensure the timely and budget-friendly launch of innovative toys. This includes managing margin targets and line plans from inception to completion, ensuring a smooth transition to the commercial team, and coordinating with the supply chain on product retirements. The Marketing Manager will manage key product line tools and present product strategy frameworks during internal and external reviews. In terms of marketing strategy and execution, the Marketing Manager will develop a strategic framework for applicable product lines, providing brand and product direction in creative brief development and high-profile marketing efforts. They will also create demand generation plans and prioritize products accordingly. As a team leader, the Marketing Manager will manage one team member, guiding and developing staff to meet business objectives and financial targets. Regular training and feedback will be provided to support the career growth of the report.

Responsibilities

• Develop product strategy, positioning, consumer communication, product roll out plan, and demand creation plan for key initiatives.
• Contribute to long range planning for applicable areas.
• Synthesize data analysis to achieve financial goals and shape product strategies.
• Assist in delivering top and bottom-line results including managing product plans, cost savings, product improvement efforts, and inventory management.
• Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget.
• Manage margin targets and line plans from initiation to completion with cohesive hand off to commercial team.
• Work closely with supply chain team on planning/timing for product retirements.
• Manage key product line tools, including internal and external documents.
• Present product strategy framework during key internal and external reviews.
• Develop marketing strategic framework for applicable lines.
• Provide brand and product direction in creative brief development and high-profile marketing efforts.
• Develop demand creation plan and product priorities.
• Manage 1 team member and lead staff to deliver business objectives and financials.
• Provide regular training and feedback across all aspects of the business to guide report along their career.

Requirements

• 6+ years (4+ years with MBA) experience in marketing, preferably in product development, or in a retail or consumer driven company.
• Thorough understanding of marketing mix and KPIs.
• Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking.
• Excellent analytical and project management skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships and drive team culture.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.

Benefits

• Competitive salary range between $120,000 and $145,000 based on experience and location.
• Flexible work model to empower a culture of growth and wellbeing.
• Opportunities for career development and training.
• Inclusive workplace culture that values diversity and encourages all candidates to apply.