Visa - San Francisco, CA
posted 2 months ago
The Global Integrated Marketing Manager of Strategic Brand Initiatives is a pivotal role within Visa's Global Integrated Marketing team, reporting directly to the Senior Director of Global Integrated Marketing. This position is responsible for the planning, development, and execution of strategic brand initiatives that are globally led and multi-regional in scope. The initiatives may encompass major worldwide brand platforms such as FIFA, the Olympics & Paralympics, Formula 1, and the NFL. The individual in this role will collaborate closely with Marketing Executives and various global marketing functions, including brand strategy & innovation, insights & analytics, creative & content, digital marketing, sponsorship, experiential marketing, public relations, communications, and product marketing. Additionally, the role involves working with five regional brand marketing teams to ensure the successful execution of these strategic initiatives, which are aligned with Visa's key business outcomes. In terms of integrated marketing strategy and planning, the manager will contribute to high-impact marketing plans that align with Visa's corporate objectives and growth strategies across different markets. This includes managing the discovery phase of strategic initiatives to produce key insights and strategic implications, as well as developing integrated marketing strategies that inform marketing plan briefs. The role also involves managing the development of innovative ideas in collaboration with agency partners and regional marketing teams. For multi-region platform campaign development and go-to-market strategies, the manager will contribute to cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns. This includes facilitating communication and knowledge sharing across global marketing functions and regional teams, coordinating the creation and execution of global integrated campaigns, and measuring campaign performance using data-driven insights to optimize strategies for maximum impact and return on investment (ROI). Budget management is another critical aspect of this role, ensuring that appropriate budgets are allocated to strategic brand initiatives in collaboration with global functions and regional brand leadership. The manager will also play a key role in influencing the culture of the Global Integrated Marketing team to drive effectiveness, cross-collaboration, and innovation, fostering a data-driven, customer-centric culture focused on clear communication within the integrated marketing organization. This position is hybrid, requiring employees to work from the office 2-3 days a week, based on business needs.