Manager, Global Marketing Partnerships

$93,750 - $135,250/Yr

Western Union - New York, NY

Full-time - Manager

New York, NY

5,001-10,000 employees

Credit Intermediation and Related Activities

About the position

The Manager, Global Marketing Partnerships at Western Union is responsible for leading key worldwide partnerships with marketing vendors and platforms to drive growth targets for the company. This role focuses on establishing and maintaining best-in-class relationships with partners, ensuring effective performance measurement, and supporting the regional Go to Market teams. The position requires a strategic mindset to optimize marketing partnerships and enhance customer acquisition efforts.

Responsibilities

• Leads the global relationship with Western Union's Mobile Measurement Partner, Walled Garden Platforms, App Analytics SaaS, and other key partners in the paid media digital ecosystem to ensure best-in-class performance.
• Enables the success of the regional Go to Market teams through a best-in-class global marketing partners operation.
• Supports the Marketing Commerce and Innovation team's implementation of an enhanced performance measurement framework that improves Western Union ROAS and Customer Lifetime Value.
• Leads the execution of the global 'non-working' marketing partnerships budget, including monthly tracking with the Marketing Operations and Finance teams.
• Supports the Marketing Commerce and Innovation team by ensuring all designated contracts are reviewed, negotiated, redlined, agreed, and executed on time, in full.
• Recognizes and adopts industry best practices and supports an ongoing global Proof of Concept program.
• Engages with Privacy and Information Security to ensure all initiatives and programs meet internal and external regulatory requirements.

Requirements

• At least 5 years' demonstrated experience in performance marketing/direct-response marketing.
• Bachelor's degree or equivalent experience in business, marketing, or a related field.
• Understanding of the needs and motivations of a variety of stakeholders that interact with the global performance marketing partners.
• Ability to communicate needs and objectives in a succinct, clear, and persuasive fashion across the position's multiple stakeholders.
• One or more years of management experience a plus.
• Proven expert in Facebook Business Manager, Google Marketing Platform tools, SaaS measurement and attribution tools. Certification in at least two of the above areas required.
• Experience with Customer Data Platforms and Data Enrichment and Activation partners a plus.
• Knowledgeable about the contemporary AdTech environment and about Programmatic media, Paid Social and Search, Upper Funnel measurement, and Privacy regulations.
• Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies.
• Working knowledge of SQL and related tools a plus.
• Demonstrated success managing complex business processes across multiple teams in a high-growth environment.
• Ownership mindset with propensity for finding unique solutions to business challenges.

Nice-to-haves

• Experience with Customer Data Platforms and Data Enrichment and Activation partners.
• Working knowledge of SQL and related tools.

Benefits

• Family First Program
• Flexible Time Off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave