Manager, Growth Marketing Operations

About the position

The Manager, Growth Marketing Operations will be the glue of Lendio’s Growth Marketing team, ensuring seamless tracking, reporting, and analytics across all acquisition efforts. This role is critical in managing our operational infrastructure, optimizing measurement frameworks, and providing strategic insights that drive decision-making.

Responsibilities

• Use SQL in Snowflake to extract and analyze marketing data, troubleshoot tracking discrepancies, and support automated reporting processes.
• Manage and troubleshoot data flows between ad platforms (Google, Meta, LinkedIn, etc.) and internal systems, ensuring accurate conversion tracking and attribution through APIs and integrations.
• Own and maintain monthly MQL reporting, ensuring accuracy and clear insights for the team.
• Monitor and report on growth marketing spend, ensuring alignment with performance goals.
• Manage marketing analytics infrastructure, ensuring accurate tracking across channels.
• Support campaign execution by setting up tracking, monitoring performance, and providing actionable insights.
• Provide UTMs and tracking link support across all paid and organic marketing channels.
• Work closely with our front-end developer to execute and track marketing experiments.
• Own and optimize marketing tools and platforms used for reporting, attribution, and campaign management.
• Manage tracking, reporting, and optimization of affiliate marketing efforts.

Requirements

• 3-5 years of experience in marketing operations, analytics, or a similar role.
• Strong understanding of marketing attribution, campaign tracking, and reporting methodologies.
• Proficiency in Google Analytics, Google Tag Manager, BI tools (Looker, Tableau (preferred), etc.), and marketing automation platforms.
• Experience with paid media tracking, UTMs, and multi-touch attribution models.
• Highly organized, analytical, and detail-oriented with the ability to manage multiple projects.
• Experience coordinating with developers to implement tracking and experimentation frameworks.

Nice-to-haves

• Experience in both B2B and DTC environments.
• Familiar with Tableau and Snowflake data environments.
• Prior experience working with testing and CRO teams.

Benefits

• Be part of a high-performing, collaborative team, and have fun at work each day.
• Competitive pay.
• A full suite of traditional benefits.
• Untracked PTO (Paid Time-off).
• 401(k) with company match.
• Company-contributed HSA.
• Onsite gym and standing desks.
• Wellness program.
• Discounted cellular plans.
• Company-contributed travel benefit.