Manager, Growth Marketing & Partnerships (Gift Card & Flyers team)

$97,500 - $97,500/Yr

HelloFresh - New York, NY

Full-time - Mid Level

New York, NY

Merchant Wholesalers, Nondurable Goods

About the position

The Manager, Growth Marketing & Partnerships will lead initiatives for the Gift Card & Flyers team, focusing on growth campaign planning and execution for HelloFresh and Factor. This role involves managing partnerships, overseeing a multi-million dollar budget, and analyzing performance to drive customer acquisition and brand growth. The position requires a detail-oriented individual who thrives in a fast-paced environment and is skilled in data-driven decision-making.

Responsibilities

• Plan, execute, and manage partnerships for print insert media programs to drive acquisition and brand growth.
• Manage existing partnerships and onboard new partners, analyzing partner campaigns for success.
• Collaborate with agency partners and internal teams to manage deliverables, including plan approvals and performance management.
• Act as the key point of contact with external agency partners and marketing vendors.
• Partner with the Brand team to generate creative briefs and provide recommendations to optimize performance.
• Conduct data-driven analysis of performance to identify campaign learnings and business opportunities.
• Establish and execute a test and learn agenda, including lift tests and A/B tests.
• Oversee campaign setup, including contract reviews, finance onboarding, and budget reporting.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 4-5+ years experience in customer acquisition marketing.
• Experience in Offline, Print, Package Insert Programs, or Brand Partnerships with sizeable budgets.
• Understanding of media fundamentals across offline and digital channels.
• Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV.
• Experience in launching and analyzing A/B Tests.
• Proficiency in Microsoft Excel/Google Sheets and PowerPoint/Google Slides.
• Excellent communication skills with attention to detail and organization.

Nice-to-haves

• Previous agency or brand experience is preferred.
• Demonstrated knowledge of Tableau and media attribution technology/methodologies is a plus.

Benefits

• Competitive salary and 401k with company match that vests immediately upon participation.
• Generous PTO, including sabbatical and parental leave of up to 16 weeks.
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment.
• Tuition reimbursement for continuing education.
• Up to 75% discount on subscriptions to HelloFresh meal plans.
• Access to 7 different Employee Resource Groups (ERGs) for diverse communities.
• Inclusive, collaborative, and dynamic work environment.