Manager, Growth Marketing

$120,000 - $150,000/Yr

Aircall International Limited - San Francisco, CA

Full-time - Manager

San Francisco, CA

About the position

The Manager, Growth Marketing role at Aircall is a pivotal position within the Growth Marketing Team, responsible for implementing effective demand generation strategies that drive revenue growth. This role involves developing, executing, and optimizing multi-channel marketing campaigns to generate qualified leads and nurture prospects, ultimately contributing to the company's growth objectives.

Responsibilities

• Develop and implement a comprehensive demand generation strategy to meet company revenue and growth targets.
• Collaborate with cross-functional teams (Sales, Customer Success, regional teams) to align demand generation strategies with overall business objectives.
• Plan, execute, and optimize multi-channel marketing campaigns including email, social media, SEO, content marketing, and events.
• Monitor and analyze campaign performance, adjusting tactics to maximize ROI and achieve KPIs.
• Drive the creation and management of inbound and outbound lead generation programs to support target account lead acquisition and nurture existing prospects.
• Implement lead scoring and nurturing processes using marketing automation tools.
• Collaborate with the content team to create compelling content that supports demand generation efforts, such as whitepapers, ebooks, webinars, and customer stories.
• Ensure all content is optimized for lead generation and aligned with the buyer's journey at every stage.
• Utilize analytics tools to track, measure, and report on the effectiveness of demand generation campaigns.
• Provide insights and recommendations based on data to improve campaign performance and drive decision-making.
• Manage the demand generation budget, ensuring effective allocation of resources to maximize campaign impact.
• Monitor and control campaign expenditures to stay within budget: events, outside vendors, and other vendors.
• Present results and findings to senior leadership as required.
• Work closely with Marketing Ops, RevOps, and Data teams to ensure we have the right attribution and reporting in place to deliver an effective digital marketing program.

Requirements

• 5 years+ experience working in digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients.
• Deep expertise in revenue marketing, ABM, intent data, and demand generation best practices.
• Knowledge of the wider digital marketing environment.
• Experience with content marketing and lifecycle campaigns is a plus.
• Experience working with and implementing marketing automation and CRM systems.
• Expertise in Analysis & Reporting Tools (GA4, attribution tools, etc.).
• Ability to create assets, copy, AB tests, and data-driven files.
• Excellent knowledge of Google Sheets/Excel.

Nice-to-haves

• Experience with content marketing and lifecycle campaigns.
• Ability to audit accounts and make recommendations.

Benefits

• Competitive salary package & equity
• Medical, dental, and vision insurance is 100% covered
• 401k plan with company matching
• Unlimited PTO - take the time you need to come to work feeling great!
• Wellness, internet, and childcare reimbursements
• Generous parental leave policy