Abbott Laboratories - Alameda, CA
posted 4 months ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Working at Abbott means you can do work that matters, grow, and learn, care for yourself and family, be your true self, and live a full life. You'll also have access to career development with an international company where you can grow the career you dream of. In this role as the HCP Integrated Communications Manager within Global Strategic Marketing, you will enhance the effectiveness of our communication strategies by emphasizing the value of our product to people with diabetes. Your contributions will be pivotal in shaping a marketing approach that adapts to evolving industry trends. This position works out of our Alameda, CA location in the Diabetes Care division, where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. You will implement marketing plans and ad/promotional materials that represent the value of our brands pre-, during, and post-launch to our HCP segments globally. You will lead congress strategy globally, providing expertise on strategic messaging and global tactics in partnership with local leads. Additionally, you will contribute to the development of the annual brand plan, helping to define and implement key areas within the associated tactical plans. Your role will also involve tracking and evaluating the impact of marketing initiatives and product introductions, establishing performance metrics, and acquiring a broad understanding of the diabetes landscape and consumer & HCP requirements to inform strategic and tactical decisions.