Manager, Integrated Marketing

Verisk Analytics - Jersey City, NJ

Full-time - Senior

Hybrid - Jersey City, NJ

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Integrated Marketing Manager at Verisk will lead the development and execution of multi-channel marketing campaigns for the Claims Property Estimating business. This role focuses on leveraging data to enhance brand awareness and generate sales opportunities, while collaborating with various stakeholders to align marketing initiatives with business objectives. The position requires a strategic mindset, strong leadership skills, and a deep understanding of market dynamics to effectively communicate the value of Verisk's solutions.

Responsibilities

• Participate in and lead elements that define market opportunity of property estimating solutions.
• Spearhead the execution of high-impact marketing campaigns based on data insights.
• Collaborate closely with Sales, Product, and key Marketing stakeholders to deliver compelling sales aids and account-based marketing campaigns.
• Leverage market trends and customer behaviors to provide actionable insights for integrated positioning and messaging.
• Utilize research to define and refine target personas and buyer needs.
• Draft marketing campaign briefs and messaging guides to capitalize on business opportunities.
• Lead the establishment of comprehensive marketing metrics and evaluate post-activity outcomes.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of strategic marketing and/or integrated marketing management experience.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing and demand generation.
• Experience in account-based marketing strategies.
• Strong writing skills for marketing materials and experience in annual planning documents.

Nice-to-haves

• Innovative and creative thinker with a pioneering spirit.
• Team player with high emotional intelligence and resourcefulness.
• Detail-oriented with strong analytical and business problem-solving skills.
• Ability to operate in a hybrid work environment.

Benefits

• Flexible work environment with in-office expectations of two days per week.
• Support for ongoing education and skill development.
• Opportunities for career growth and development.