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Verisk Analytics - Lehi, UT
posted 2 months ago
About the position
The Integrated Marketing Manager at Verisk will lead the development and execution of multi-channel marketing campaigns aimed at enhancing brand awareness and generating sales opportunities for the Claims Property Estimating business. This role requires a strategic, data-driven approach to marketing, leveraging insights to craft compelling messaging and drive engagement across various digital platforms and industry events. The manager will collaborate with cross-functional teams to align marketing initiatives with business objectives and will be responsible for analyzing campaign performance to inform future strategies.
Responsibilities
- Participate in and lead elements that define market opportunity for property estimating solutions.
- Spearhead the execution of high-impact marketing campaigns based on data insights.
- Collaborate closely with Sales, Product, and key Marketing stakeholders to deliver compelling sales aids and account-based marketing campaigns.
- Leverage market trends and customer behaviors to provide actionable insights for campaign strategies.
- Utilize research to define and refine target personas and buyer needs.
- Draft marketing campaign briefs and messaging guides to capitalize on business opportunities.
- Establish comprehensive marketing metrics and evaluate post-activity outcomes for continuous improvement.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 8+ years of strategic marketing and/or integrated marketing management experience.
- Extensive knowledge of marketing strategy across multiple channels.
- Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
- Clear understanding of the modern marketing landscape, including digital marketing and demand generation.
- Experience in account-based marketing strategies.
- Strong writing skills for marketing materials and experience in annual planning documents.
- Demonstrated ability to collaborate cross-functionally and communicate effectively across all levels.
- Detail-oriented with strong analytical and business problem-solving skills.
- Data-driven and results-oriented, with the ability to define and measure metrics.
Nice-to-haves
- Innovative and creative thinker with a pioneering spirit.
- Team player with high emotional intelligence and resourcefulness.
- Optimistic attitude with a focus on outcomes.
- Adaptable and resilient, able to manage multiple tasks effectively.
Benefits
- Flexible work environment with hybrid options.
- Support for professional development and training.
- Recognition as a Great Place to Work® for outstanding workplace culture.
