Manager, Integrated Marketing

Harry N. Abrams - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Manager, Integrated Marketing at ABRAMS is responsible for developing and executing marketing strategies for a diverse range of book titles across various imprints. This role requires a blend of creativity and analytical skills to drive sales through effective advertising and promotional campaigns. The position involves collaboration with multiple teams to ensure cohesive messaging and maximization of return on investment (ROI) for marketing efforts. The ideal candidate will have a passion for books and a strong background in managing sales-driven campaigns.

Responsibilities

• Work closely with the Associate Director, Integrated Marketing on implementing a sales-driving advertising and promotional strategy across the Adult and Children’s divisions.
• Set title specific campaign goals and craft messaging including tag and positioning lines; collaborate with Digital Strategy & Consumer Engagement, School & Library Marketing and Publicity to ensure campaign elements are unified and aligned to maximize sales potential; initiate conversations about campaign pivots as needed depending on ROI.
• Construct effective and engaging consumer-facing advertising campaigns, from copy writing to working with design to create competitive assets that speak to each venue’s audience; evaluate campaign post-mortem analytics and provide recommendations to improve ROI.
• Manage trade advertising strategy including Publishers Weekly, Shelf Awareness, and ABA Regional opportunities; leverage Abrams Indie Bookseller Newsletter list to create additional campaign outreach.
• Develop successful promotional materials, including POS and merchandising items, from copy writing to collaborating with design on a campaign look and through production; manage production timelines and pricing requests.
• Foster and build strong relationships with advertising and production vendors; negotiate pricing when executing deals and bulk buys.
• Partner with Sales to develop and execute retail specific marketing initiatives and promotional plans by channel including POS offerings, ARC Mailings, and ABA show promotions; field account-specific requests including marketing-driven exclusive editions.
• Communicate detailed campaign updates to editors, publishers, sales teams, agents, and authors; present campaigns formally in key meetings.
• Participate in acquisition meetings and author pitch meetings/proposals.
• Staying up-to-date on new platforms and marketing methods; spearhead research of and outreach to potential new ad venues.
• Manage and maintain marketing budgets, including forecasting, for advertising and promotional materials.

Requirements

• Bachelor’s degree preferred.
• 4-6 years experience in the book industry with a demonstrated ability to innovate, manage sales-driven campaigns, and deliver results.
• Proficient in competitive marketing research and ad planning with ability to plan, optimize, analyze, and report on campaigns.
• Detail-oriented project manager with strong time management and organizational skills, and the ability to thrive in a fast-paced, deadline-driven environment.
• Excellent written and verbal communicator with refined presentation and negotiation skills.
• Open-minded, proactive self-starter who can work well independently yet flourishes in a collaborative environment.
• Easily builds and maintains relationships with both internal and external stakeholders and at different management levels.
• Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPoint, and in Google Analytics.

Nice-to-haves

• Knowledge of social media platforms, including Instagram, Facebook, X, YouTube, TikTok, Amazon Vendor Central, and Adobe Creative Suite.

Benefits

• Competitive salary
• Health insurance
• Retirement savings plan
• Paid time off
• Professional development opportunities