Manager - Integrated Media Strategy

Ally - Lansing, MI

Full-time - Mid Level

Onsite - Lansing, MI

Printing and Related Support Activities

About the position

The Marketing Manager - Integrated Media Strategy at Ally Financial is responsible for developing and executing media strategies and campaigns. This role serves as a bridge between internal teams and external media agencies, focusing on audience segmentation, media continuity, and innovative approaches to connect with audiences. The position requires collaboration with various teams to ensure a cohesive media strategy that meets reach, frequency, and conversion goals.

Responsibilities

• Build integrated campaign briefs in collaboration with Advertising and Brand team managers
• Lead development of media strategies and tactical plans
• Ensure that Foundational, Emerging and Experimental media campaigns are executed as a holistic media strategy
• Manage key media partnerships and visibility media moments for Ally
• Connect holistic plans between internal digital media team and external media agency
• Contribute to collaboration and knowledge sharing for holistic media plans
• Attend key planning/status meetings and collaborate with business partners
• Partner with Content team on distribution strategies and publisher media plans
• Use data and insights for strategic plan optimizations
• Stay updated on media trends and produce input on innovation
• Build and present presentations with recommendations for leadership
• Ensure measurement plans are integrated into media planning and partner for executive report outs
• Manage budget in conjunction with internal operations team

Requirements

• Bachelor's degree in Marketing, Media and/or Advertising preferred
• 5+ years of professional experience in a media role or media agency required
• Experience in integrated cross-channel media planning, with emphasis on digital
• Experience with in-show integration and contract negotiation preferred
• Ability to build effective working relationships with colleagues
• Experience presenting to senior leadership
• Self-motivated with the ability to prioritize and multi-task
• Strong attention to detail and cross-functional relationship building
• Knowledge of financial services business a plus

Nice-to-haves

• Experience with in-show integration and contract negotiation
• Knowledge of financial services business

Benefits

• Competitive holiday and flexible paid-time-off, including time off for volunteering and voting
• Industry-leading 401K retirement savings plan with matching and company contributions
• Student loan and 529 educational assistance programs
• Tuition reimbursement
• Flexible health and insurance options including dental and vision
• Pre-tax Health Savings Account with employer contributions
• Adoption, surrogacy, and fertility support
• Parental and caregiver leave
• Back-up child and adult/elder day care program
• Childcare discounts
• LifeMatters® Employee Assistance Program
• Subsidized and discounted Weight Watchers® program
• Employee discount programs