Manager, Local Performance Marketing & Reputation

$98,000 - $98,000/Yr

Sears - Hoffman Estates, IL

Full-time - Mid Level

Hoffman Estates, IL

General Merchandise Retailers

About the position

The Manager, Local Performance Marketing & Reputation is responsible for overseeing and enhancing the local presence of Sears Home Services across various online business listings. This role focuses on developing localized marketing strategies to improve visibility and reputation in local markets, ensuring that SHS is recognized as the leading service provider. The ideal candidate will manage digital marketing strategies, analyze data, and optimize business listings to enhance customer engagement.

Responsibilities

• Develops highly-customized local marketing plans based on nuances of each individual target market, and works with channel leaders to optimize or implement tactics
• Develops strategies to maximize the effectiveness of local advertising campaigns
• Discovers and grows new local platforms and profiles across any opportunity properties
• Analyzes the local competitive landscape to develop and refine marketing strategies
• Evaluates and analyzes end-to-end customer experiences across multiple channels
• Works directly with our CRM/Engineering/Product teams to enhance and improve the review aggregation process
• Monitors and manages the company's online reputation, addressing any negative feedback and promoting positive customer experiences
• Ensures all local business listings are maintained, accurate and maximized for visibility and customer engagement
• Works directly with the Chatmeter team, serving as the expert on the Chatmeter platform to enhance local listing management
• Utilizes tools like Local Falcon and ServicePower to manage and improve the review aggregation process across all properties
• Measures and reports on the performance of digital marketing campaigns, assessing ROI and KPIs

Requirements

• Bachelors Degree
• 3-4 years of related experience
• 18 years of age or older
• Experience managing large scale Google My Business programs across customer-facing profiles
• In-depth knowledge of review aggregation, management, and distribution strategies
• Technical expertise relating to customer review aggregation process within a marketing technology stack
• Proven experience relating to local SEO best practices
• Experience with leading listing & reputation management offerings in the market

Nice-to-haves

• Prior experience in home services vertical or like business is preferred