Manager, (m)PHASIZE
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About The Position
(m)PHASIZE is a brand analytics and marketing effectiveness consultancy that focuses on maximizing the impact of marketing investments for its clients. The consultancy operates within the framework of Publicis Media, leveraging modern media strategies to enhance brand engagement and growth. With a strong emphasis on data-driven decision-making, (m)PHASIZE helps clients understand the influence of their marketing strategies on sales, profit, brand equity, and overall financial brand value. The company prides itself on its startup culture, which fosters a close-knit community and allows for tailored solutions that align with each client's unique brand agenda and business KPIs. In this hybrid role, you will be involved in various aspects of marketing effectiveness, including data collection, hypothesis testing, model development, and the formulation of model-based marketing strategies. Your work will include creating market mix models (MMM), brand equity studies, and brand value modeling studies. You will ensure the successful delivery of these studies while leading engagements with clients' marketing planning, analytics, or strategy partners. Additionally, you will navigate complex econometric discussions with clients from finance and data science backgrounds, ensuring that the solutions provided are both effective and actionable. As part of your responsibilities, you will partner with the Data Operations and Solutions Architecture team to design new products and oversee a team of analysts in delivering brand analytics and marketing effectiveness studies. You will also be tasked with framing and addressing clients' business and marketing challenges, discovering their budgeting and measurement problems, and staying updated with the latest developments in analytic methods within both academia and industry. Your role will be pivotal in suggesting and creating innovative product ideas in marketing analytics, contributing to the overall growth and success of (m)PHASIZE.
