Manager, Marketing Analytics - Growth Marketing

$120,000 - $135,000/Yr

Soundcloud - New York, NY

Full-time - Mid Level

Remote - New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud. The Manager of Marketing Analytics, Growth Marketing, plays an integral role in bringing data insights and business acumen to help inform our customer acquisition strategy. You will be responsible for collecting, analyzing, and interpreting data from various sources to understand market trends, customer behavior, campaign effectiveness, and return on investment (ROI). The role will collaborate cross-functionally with marketing, product, and engineering to deliver actionable insights that help meet company goals. This role is based out of the NY office (hybrid), but we are also open to Atlanta (remote).

Responsibilities

• Support the planning, execution, and tracking of marketing programs across various channels (email, search, social media, content marketing, SEO, etc.)
• Collaborate with stakeholders to define KPIs, tracking plans, and reporting for marketing campaigns and initiatives
• Own monthly Marketing KPI reports and analytics frameworks and ensure they meet evolving data needs including building and maintaining reporting dashboards to track key metrics
• Support analysis to optimize marketing performance, client retention, and lifetime customer value
• Collaborate with the performance marketing, lifecycle, and content marketing teams in defining tests and experimental design
• Quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership
• Identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) to support data-driven decision making
• Manage and maintain our analytics and data infrastructure including monitoring and evaluating the health of Google Tag Manager, Google Analytics, Google Marketing Platform, and our data repositories in Big Query including our customer relationship and campaign data (CRM)
• Conduct ad-hoc marketing analyses, perform exploratory data analysis, and perform data cleansing and refinement
• Identify opportunities for innovation and recommend new measurement tools and methodologies
• Be an expert in customer data, and help to identify and fill data gaps using internal resources and outside vendors
• Manage relationships with our external analytics vendors to ensure we are gaining maximum value from our analytics investments
• Communicate results and present recommendations to stakeholders across the organization
• Collaborate with cross-functional teams to align marketing strategies with business goals
• Participate in company-wide analytics initiatives such as the Tracking Architecture Guild

Requirements

• 6+ years of work experience in marketing with a heavy focus on analytics
• 2+ years of direct people management experience leading a team
• Advanced data exploration and analysis skills
• Highly proficient in Excel / Google Sheets and proficient in writing complex SQL queries
• Familiarity with marketing practices, KPIs, and marketing analytics
• Ability to derive actionable insights from data and effectively communicate findings across various levels
• Passion for data and analysis; comfortable working with large data sets
• Ability to work independently and prioritize multiple projects in a fast-paced environment
• Strong verbal/written communication and data presentation skills
• Proficiency with data visualization tools and storytelling techniques
• Experience with digital media platforms (Google Marketing Platform, MMPs, attribution frameworks, etc.)
• Deep knowledge of Google Analytics and Google Tag Manager
• Experience working in a growth-stage company
• Understanding of MarTech/AdTech and the digital marketing landscape

Benefits

• Dental insurance
• Employee stock ownership plan
• Gym membership
• Health insurance
• Paid time off
• Vision insurance
• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Generous professional development allowance
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office