Manager Marketing Automation

James Hardie - Chicago, IL

Full-time - Senior

Chicago, IL

1,001-5,000 employees

Merchant Wholesalers, Durable Goods

About the position

As the Marketing Automation Manager at James Hardie, you will lead the execution and optimization of automated lead nurturing and conversion campaigns that align with business growth and consumer brand marketing strategies. This role focuses on driving sustainable results through lower funnel engagement and conversion, utilizing advanced analytics to understand customer behavior and provide actionable insights. You will collaborate with various teams to ensure campaign alignment with growth goals and manage the marketing automation platform, Marketo, to enhance customer engagement and retention.

Responsibilities

• Lead execution and optimization of automated lead nurturing and conversion campaigns.
• Develop a deep understanding of consumer segments and their decision journeys.
• Achieve established KPI targets through nurturing programs.
• Act as a strategic business partner to media, demand-generation, and digital marketing teams.
• Analyze customer data to support Sales and Marketing efforts.
• Manage and optimize the marketing automation platform, Marketo.
• Provide insights on the effectiveness of marketing campaigns.
• Initiate and implement CRM initiatives to boost brand preference and customer retention.
• Oversee campaign performance reporting and analytics.
• Manage integrations that support marketing partner, reporting, and CRM integrations.

Requirements

• Bachelor's degree in Business or Marketing or 8+ years of experience.
• 8+ years' experience with CRM/database marketing and customer analytics.
• Experience with Marketo and Salesforce.com is preferred.
• Strong technical and creative skills, especially in written communication.
• Proficient in Microsoft Office products, including Word, Excel, PowerPoint, and Outlook.
• Ability to communicate effectively both verbally and in writing.
• Strong attention to detail and ability to manage multiple initiatives simultaneously.
• Leadership skills that encourage employees to achieve goals.

Nice-to-haves

• Experience managing SMS campaigns.
• Experience with HTML.
• Independent thinker with problem-solving skills.

Benefits

• Wellness program
• Paid jury duty
• Paid holidays
• Health insurance
• Dental insurance
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Bereavement leave