This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
Manager, Marketing Channel Analytics and Operations
SquareSpace - New York City, NY
posted 4 days ago
About the position
Squarespace is looking for a Manager to lead our Marketing Channel Analytics & Operations team. You and your team will power our growth strategy and marketing investments through innovative analytical, process and technology solutions to help us grow our brands, customers and revenue and scale our operations efficiently. You are an exceptional business partner, communicator and people manager with expertise in cross-channel marketing data, measurement, process and technology solutions and success in setting and achieving roadmaps and milestones. You have deep, hands-on experience building, scaling and interpreting marketing mix models, multi-touch attribution and/or experimentation programs to optimize diverse marketing investment portfolios. This is a hybrid role working from our New York City headquarters (3 days per week). You'll report to the Director of Acquisition & Revenue Analytics.
Responsibilities
- Lead a team of data and operations analysts to achieve business results, operational efficiency and career growth
- Partner closely with Marketing, Data Science and Engineering to evolve, scale and interpret our marketing mix, attribution and experimentation solutions and insights
- Deliver analytical, process and technology solutions to maximize scale and performance across paid and unpaid marketing channels, reflect industry best practices and serve a growing portfolio of Squarespace products and brands
- Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
- Promote knowledge and best practices across our Insights & Analytics community
Requirements
- 10 years of experience delivering analytical, process, and technology solutions in a marketing agency or in-house team, with 5+ years hiring and managing teams
- Proven expertise with marketing mix modeling and multi-touch attribution, ideally having directly built MMM/MTA solutions or collaborated closely with Data Science/Machine Learning to implement and refine them, as well as using results to drive actionable recommendations and optimize marketing investments across multiple channels
- Experience designing, scaling, and validating incrementality testing programs to support and validate investment decisions
- Experience driving marketing channel strategy, planning and performance through first- and third-party data, insights, decision frameworks and learning agendas
- Knowledge of common AdTech and MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP, Analytics Tools) and their respective business applications and privacy requirements; experience implementing and driving adoption of one or more platforms
- Experience with campaign operations across brand and direct response channels (paid search, paid social, creator, video, etc) a plus
- Expertise in SQL and one or more BI/visualization tools and best practices
Benefits
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program (available January 2025)
- Retirement benefits with employer match
- Flexible paid time off
- 20 weeks for parental leave and up to 12 weeks to care for an ill family member
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year!
