Manager, Marketing & Communications

Norfolk Tides - Norfolk, VA

Full-time - Mid Level

Norfolk, VA

About the position

The Manager of Marketing & Communications will oversee the Marketing Department for the Norfolk Tides, focusing on brand development, fan engagement, and driving ticket sales. This role involves managing both full-time and seasonal staff, developing marketing strategies, and ensuring synergy across various marketing platforms to enhance the overall fan experience during Tides games.

Responsibilities

• Develop and implement a 12-month marketing plan to meet organizational goals.
• Create strategies to increase revenue from online and single-game ticket sales, merchandise, concessions, and non-baseball events.
• Utilize data and analytics to enhance the fan experience.
• Plan and create content for team social media accounts.
• Manage the team's Google Analytics account and develop revenue opportunities.
• Maintain and update content on the team website, including the FanCompass platform.
• Grow and segment databases for email and text marketing.
• Keep consistent records and reports on audience size and demographics of digital platforms.
• Oversee the planning, budgeting, and execution of external marketing efforts across various media.
• Manage fan interaction on social channels and live-streaming broadcasts.
• Implement and oversee the execution of a survey platform.
• Maintain a promotional calendar for internal communication and staff planning.
• Champion the creation of a team podcast platform.
• Stay current with changing technology and software programs.
• Support and promote all company policies and procedures.

Requirements

• Bachelor's degree from an accredited four-year college or university.
• Minimum of three years full-time experience in sports, entertainment, advertising, media, marketing, or a related field in the sports industry.
• Minimum of two years of data analytics experience.
• Experience with Adobe Creative Suite is preferred.
• Previous experience with Qualtrics is preferred.
• Email marketing experience is preferred.
• Previous experience with Elloqua is preferred.
• Text marketing experience is preferred.
• Ability to work all home games.

Nice-to-haves

• Google Analytics Certification