Manager, Marketing Communications

Raising Cane's - Plano, TX

Full-time - Senior

Plano, TX

Food Services and Drinking Places

About the position

At Raising Cane's Chicken Fingers®, we serve only the best tasting and most craveable chicken finger meals. It's our ONE LOVE®. Our Crew makes it happen, our Culture makes it unique, and the Community makes it all worthwhile. Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities, and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane's is growth-focused, and we're on the path to being one of the top ten restaurant companies in the United States. The Marketing Communications Manager provides strong functional support to identify, develop, and execute national program campaigns and brand integration activations to deliver targeted, timely, and on-brand messaging to meet business growth objectives. This role is crucial in supporting and actively participating in the development of the annual campaign calendar. The manager will lead the development of brand campaigns by creating execution recommendations and launch plans. They will provide the restaurant marketing team with campaign and brand program details to successfully deploy campaigns and brand programs to the restaurants. Additionally, the Marketing Communications Manager will work cross-functionally across the enterprise to ensure all aspects of campaigns are effectively communicated and that all relevant company functions are delivering on support of campaign execution. They will identify, analyze, develop, and execute brand integration opportunities to increase Raising Cane's brand awareness on a national level. Monitoring marketplace trends and providing insights that could potentially impact campaign and brand programs is also a key responsibility. Finally, the manager will provide comprehensive analysis of the performance of campaigns and programs, ensuring that the company continues to grow and adapt in a competitive market.

Responsibilities

• Supports and actively participates in the development of the annual campaign calendar.
• Leads development of brand campaigns by developing execution recommendations and launch plans.
• Provides restaurant marketing team campaign and brand program details to successfully deploy campaigns and brand programs to the restaurants.
• Works cross-functionally across the enterprise to ensure all aspects of campaigns are effectively communicated and to ensure that all relevant company functions are delivering on support of campaign execution.
• Identifies, analyzes, develops, and executes brand integration opportunities to increase Raising Cane's brand awareness on a national level.
• Monitors marketplace trends and provides insights to potentially impact campaign and brand programs.
• Provides comprehensive analysis of performance of campaigns and programs.

Requirements

• 5+ years' experience in restaurant, food, or beverage industry, retail, or packaged goods as it relates to Brand Marketing.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing.
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
• Able to work effectively and efficiently both independently and collaboratively.
• Microsoft Proficient: Excel, PowerPoint, and Word.
• Bachelor's degree required.