Manager, Marketing Communications

Fujifilm - Albany, NY

Full-time - Mid Level

Albany, NY

Machinery Manufacturing

About the position

The Manager of Marketing Communications at FUJIFILM Healthcare Americas Corporation is responsible for planning, organizing, and implementing marketing communications activities. This includes managing internal and external events, developing digital content, and creating sales enablement tools. The role collaborates with the Medical Informatics Business Unit to execute communication strategies that effectively represent the company's products and services, driving interest and demand among target audiences.

Responsibilities

• Develop corporate and product communications strategies aligned with BU marketing goals.
• Collaborate on clinical messaging and delivery both internally and externally.
• Recommend communications tactics, budget allocation, and activities for approved strategies.
• Establish metrics and KPIs for success with each campaign and communications strategy.
• Manage BU advertising budget and ensure accurate tracking and reconciliation with vendors.
• Identify informational needs for communication tactics by collaborating with various departments.
• Coordinate and manage creative briefings with input from relevant parties.
• Adhere to quality and regulatory compliance requirements in all job duties.
• Identify, contract, and manage outside resources and agencies for marketing communication activities.
• Plan and manage photo shoots, video productions, and editing sessions.
• Manage fulfillment services including vendor relations and inventory management.
• Support Public Relations, Employee Communications, Event, and E-Communications efforts.
• Develop marketing communication materials to support marketing plans and programs.
• Maintain libraries for advertising, brochures, internet development, and trade shows.
• Prepare routine reports to measure sales and promotional communications effectiveness.
• Assist product management with communications media and advertising materials.
• Plan and manage all marketing communications activities for trade events.

Requirements

• At least five years of marketing communications or advertising experience in the healthcare space, agency and/or client-side, IT, and B-2-B space.
• Experience with online communications, demand generation, lead nurturing, media planning, events, and trade show marketing.
• High attention to detail and project management skills with proven experience in managing projects and campaigns to successful completion.
• Demonstrated ability to manage multiple assignments simultaneously.
• Bachelor's degree in journalism, marketing, communications, or advertising.
• Excellent written and verbal communication skills.
• Effective communication skills to work within healthcare product management and sales.
• Strong presentation and analytic skills.
• Proficiency in Microsoft Office and digital marketing tools such as Salesforce, HubSpot, Pardot, Showpad.