Manager, Marketing & Communications

Chicago Dental Society - Chicago, IL

Full-time - Mid Level

Chicago, IL

About the position

The Manager, Marketing & Communications will play a crucial role in developing and implementing marketing and communication strategies to enhance brand awareness and engage audiences. This position focuses on executing multi-channel campaigns that align with business objectives, foster customer loyalty, and support organizational growth. The ideal candidate will be a strategic thinker and hands-on leader with experience in digital, content, and brand marketing.

Responsibilities

• Develop and drive the creation and execution of comprehensive content strategies, including social media, email, web, and other digital assets aligned with organizational goals and brand positioning.
• Manage social media strategy and community engagement to build a dynamic online presence.
• Oversee website content and user experience optimization, including SEO, to improve engagement and lead generation.
• Assist in the development and execution of communications campaigns to our members.
• Partner with cross-functional teams to support Midwinter Meeting, promotions, and events.
• Use data analytics to measure and optimize campaign performance, providing regular reports on KPIs to key stakeholders.
• Conduct market research and competitive analysis to identify emerging trends and opportunities, leveraging insights to inform campaign planning.
• Develop and maintain relationships with media contacts to drive positive press coverage and manage media outreach efforts.
• Coordinate crisis communication strategies, when needed, to protect the organization's reputation.
• Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
• Collaborate, participate in, and coordinate promotional activities or event efforts.
• Foster a culture of innovation and continuous improvement within the marketing team.
• Lead in a manner that is consistent with the association's culture statement and emphasizes the mission, vision, and values of the organization.
• Display a high level of accountability, taking responsibility for individual actions and the impact on the organization.
• View oneself as a reflection of the organization by following through on commitments and accepting ownership.
• Perform additional related duties as required or assigned.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of experience in marketing, communications, or related roles with a focus on brand management, digital marketing, and/or content strategy.
• Exceptional written, verbal communication and interpersonal skills.
• Strong project management skills and proven ability to oversee multiple projects simultaneously.
• Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software) and content management systems (e.g., WordPress).
• Ability to work effectively in collaboration with various internal teams and work independently.
• Ability to delegate, mentor and motivate assigned staff.
• Team-oriented with the ability to prioritize multiple and varied tasks within established deadlines.
• Computer proficiency in Microsoft Suite of Products.
• Computer proficiency in Adobe Suite of products is a plus but not required.
• Ability to interface with staff, BODs, and external relationships in a professional manner.

Nice-to-haves

• Proficiency in Adobe Suite of products.