Manager, Marketing Communications

Straumann Group - Andover, MA

Full-time - Mid Level

Andover, MA

About the position

The Marketing Communications Manager at Straumann Group is responsible for developing and executing the integrated marketing communications strategy for North America. This role involves managing a mix of traditional and digital marketing tactics to drive audience engagement and return on investment (ROI). The position serves as a central point for all marketing communications in North America, supporting various divisions including dental, lab, digital dentistry, eCommerce, education, and practice growth services.

Responsibilities

• Plan and implement creative marketing tactics that differentiate Straumann Group brands from competitors.
• Generate engaging content to support an integrated marketing strategy.
• Identify effective communication channels and provide appropriate messaging.
• Strategize and implement campaigns using both traditional and digital marketing tactics.
• Manage media plans, communication calendars, and internal/external communications.
• Develop marketing materials for product launches, campaigns, and sales meetings.
• Create and maintain project plans to ensure timely project execution.
• Provide guidance to product management and cross-functional teams on local marketing strategies.
• Collaborate with the Digital Marketing Team to optimize digital advertising and social media channels.
• Create and manage MarCom budgets in collaboration with product management and senior leadership.
• Participate in trade shows and develop creative visuals for promotions.
• Travel with sales representatives to understand the customer base and business better.
• Monitor program success and ROI analytics, reporting to relevant stakeholders.
• Solicit input from customers and sales to develop new marketing collateral.
• Assess and revise existing marketing materials, leveraging digital formats.
• Develop relationships with peers at headquarters to align on brand strategies.
• Act as a brand ambassador ensuring all materials adhere to corporate branding standards.

Requirements

• BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field.
• 5+ years of experience in a Marketing Communications role developing content and implementing campaigns.
• 5+ years of combined experience in marketing, communications, digital marketing, and advertising.
• 5+ years of experience in go-to-market strategy.
• 5+ years of experience in campaign design and execution.

Nice-to-haves

• MBA strongly preferred.
• Digital marketing certificate.
• Previous experience in graphic design, data analytics, and creating dashboards.
• Excellent writing skills.
• Proven lead generation expertise resulting in ROI.
• Strong communications and time-management skills.

Benefits

• Dental insurance
• 401(k)
• Paid time off
• Vision insurance