Devry University - Lisle, IL
posted 2 months ago
The Manager, Marketing Content and Copy at DeVry University plays a pivotal role in articulating the institution's voice across various marketing channels. This position is designed for a creative individual with a passion for storytelling and a strong grasp of marketing and communication strategies. The manager will leverage their exceptional writing skills to craft compelling content that inspires, supports, and celebrates students and prospective students throughout their educational journeys. The ideal candidate will have extensive experience in developing marketing content and copy for diverse platforms, including email, social media, websites, advertising, and print media. In this role, the manager will be responsible for producing engaging and persuasive copy for a wide range of marketing materials. This includes email campaigns, social media posts, website content, blog articles, brochures, and advertisements. Collaboration with the marketing team is essential to ensure that all content aligns with brand guidelines and marketing objectives. The manager will conduct thorough research to understand target audiences, industry trends, and the competitive landscape, enabling the creation of relevant and impactful copy. The successful candidate will embrace the brand's voice, tone, and visual identity, ensuring consistency across all marketing channels. They will optimize copy for SEO and adhere to digital marketing best practices. Additionally, the manager will edit and proofread all content to guarantee accuracy and clarity. Working closely with designers, marketers, website managers, and other stakeholders, the manager will develop cohesive and effective marketing content for campaigns and key initiatives. They will also create program-specific content to support enrollment initiatives, ensuring alignment with the university's mission. Engaging with subject matter experts to gain insights and translating that knowledge into written work will be a key aspect of this role. Furthermore, the manager will foster positive working relationships with colleagues and manage multiple projects and deadlines while maintaining high-quality standards.