Manager, Marketing Content and Strategy - University of Nebraska

$60,000 - $62,000/Yr

Legends - Lincoln, NE

Full-time - Mid Level

Lincoln, NE

Furniture and Related Product Manufacturing

About the position

The Manager, Marketing Content and Strategy at the University of Nebraska is responsible for leading the development and execution of omni-channel marketing strategies aimed at increasing engagement and donation revenue. This role involves managing a team of student marketers, analyzing marketing performance, and optimizing content delivery across various channels to enhance the donor experience and support fundraising efforts.

Responsibilities

• Ideate, implement, execute, and manage strategic omnichannel marketing campaigns to increase engagement and revenue.
• Plan, develop, and implement simultaneous constituent cadences aimed at converting audiences to donors through various channels.
• Manage a team of student marketers to execute content deliverables, including writing articles, scripting, and designing graphics.
• Analyze cadence and content performance through key metrics like engagement rates and conversion rates.
• Audit the web experience to enhance the constituent journey and optimize fundraising revenue.
• Assist in the creation and distribution of digital and traditional fundraising materials.
• Develop audience-centric messaging and ensure marketing materials are on-brand and optimized for user experience.
• Leverage data insights to influence audience-centric fundraising initiatives.
• Support Student Engagement Specialists in implementing cadences in the CRM platform.
• Provide up-to-date resources to Student Engagement Specialists.

Requirements

• 2-3 years' experience in digital marketing roles.
• Bachelor's degree in marketing, advertising, public relations, communications, or a related field.
• Demonstrated breadth of digital marketing knowledge with a strategic view on impact-related content.
• Strong interpersonal skills to gain consensus and negotiate deadlines.
• Excellent written communication, proofreading, and editing skills.
• Strong digital marketing experience, including email and web hosting platforms.
• Experience in building and integrating marketing teams and programs.
• Strong background in creative thinking and execution, with storytelling capabilities.
• Proficient in MS Office and Adobe Creative Suite.
• Experience with marketing software like Google Analytics and Google Adwords.
• Excellent time and project management skills with attention to detail.

Nice-to-haves

• General understanding of higher education fundraising.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Health insurance
• Vision insurance